Ecommerce Marketing Manager

TFC Marketing

Miami (FL)

Hybrid

USD 120,000 - 180,000

Full time

5 days ago

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Benefits offered by this job

Unlimited PTO

12 Paid Holidays

Competitive salary

Health Insurance

Hybrid work environment

Growth opportunities

Job summary

TFC Marketing, a premier digital marketing and e-commerce strategy firm headquartered in Brickell, seeks a Shopify Growth & E-commerce Marketing Manager to drive growth for client DTC brands. You will own strategy and execution across paid, email, SMS, and on-site optimization, with a focus on scalable, data-driven revenue levers.

In this role you will manage a living growth plan per account, lead cross-functional teams, and maintain weekly client communications to ensure predictable, profitable

Qualifications

Personally scaled at least one Shopify DTC brand from $0 to $100K+/month in revenue.
Direct ownership of strategy and execution (not just managing a team).
Deep understanding of full funnel growth: paid, email, on-site optimization.
Experience with Klaviyo or similar email/SMS platforms and Shopify analytics.

Responsibilities

Ad angles, hooks, and offers (not just overseeing).
Funnel builds (landing pages, PDP optimization, bundles).
Email/SMS strategy and flows.
Identify and execute high-impact revenue levers: AOV, CR, LTV.
Own the relationship with clients: weekly calls, rapid responsiveness, no-surprises communication.
Quarterback the growth strategy: living growth plan per account and direct specialists against it.
Drive revenue levers: turn performance data into briefs the team can execute fast.
Defend and report the numbers: weekly recaps tying spend to outcomes.
Grow the book: surface and close expansion opportunities across accounts.
Protect retention: spot at-risk signals and renewals on schedule.

Skills

Shopify growth

DTC brand growth

Paid acquisition (Meta)

Email marketing

SMS marketing

CRO / on-site optimization

Data-driven decision making

Client relationship management

Tools

Shopify

Klaviyo

Meta Ads Manager

Google Analytics

Google Tag Manager

Asana

Job description

Shopify Growth & E-commerce Marketing Manager

About TFC Marketing:

TFC Marketing is a premier digital marketing and e-commerce strategy firm headquartered in Brickell. Since its inception over ten years ago, TFC has grown client revenue over $500M through its expertise in e-commerce and lead generation. TFC has worked with clients both locally and nationally, including Mr. Hospitality (Queen Miami Beach, Marion), E11even, American Social, Raw Nutrition, Revive Supplements, Torch, Diamond CBD, USA Sports Medicine, and many more.

Responsibilities:

Actively contribute to:

Ad angles, hooks, and offers (not just overseeing)
Email/SMS strategy and flows

Identify and execute high-impact revenue levers:

AOV increases
Conversion rate improvements
LTV expansion
Test rapidly and iterate based on real performance data (not theory)
Own the relationship. Be each client's primary strategic contact: weekly calls, same-business-day responsiveness, and a no-surprises communication standard.
Quarterback the growth strategy. Maintain a living growth plan per account - ad angles and offers, funnel and PDP priorities, email/SMS strategy - and direct specialists against it.
Drive the revenue levers. Identify and prioritize AOV, conversion rate, and LTV opportunities from real performance data, and turn them into briefs the team can execute fast.
Defend and report the numbers. Send weekly recaps that tie spend to outcomes, lead the results conversation, and own the narrative when performance dips.
Grow the book. Surface and close expansion opportunities - added channels, increased scope, new initiatives - across your accounts every quarter.
Protect retention. Spot at-risk signals early, run save plans with your Account Director, and secure renewals on schedule.

Shopify Growth & E-commerce Marketing Manager

About TFC Marketing:

Responsibilities:

Actively contribute to:

Ad angles, hooks, and offers (not just overseeing)
Funnel builds (landing pages, PDP optimization, bundles)
Email/SMS strategy and flows

Identify and execute high-impact revenue levers:

AOV increases
Conversion rate improvements
LTV expansion
Test rapidly and iterate based on real performance data (not theory)
Own the relationship. Be each client's primary strategic contact: weekly calls, same-business-day responsiveness, and a no-surprises communication standard.
Quarterback the growth strategy. Maintain a living growth plan per account - ad angles and offers, funnel and PDP priorities, email/SMS strategy - and direct specialists against it.
Drive the revenue levers. Identify and prioritize AOV, conversion rate, and LTV opportunities from real performance data, and turn them into briefs the team can execute fast.
Defend and report the numbers. Send weekly recaps that tie spend to outcomes, lead the results conversation, and own the narrative when performance dips.
Grow the book. Surface and close expansion opportunities - added channels, increased scope, new initiatives - across your accounts every quarter.
Protect retention. Spot at-risk signals early, run save plans with your Account Director, and secure renewals on schedule.

What Success Looks Like

Retention: zero relationship-attributable churn across your book; renewals secured on schedule.
Expansion: [proposed: ≥2 expansion opportunities closed per quarter] across the book.
Communication discipline: same-business-day client responses, weekly calls held, weekly recaps on time [proposed: ≥95%].
Account performance: a current growth plan on every account, with shared accountability alongside media buying for each client's agreed targets.
By day 90 (end of probation): independently owning the full 7-10 account book.

Must-Have Experience (Non-Negotiable):

Personally scaled at least one (ideally multiple) Shopify DTC brand from $0 to $100K+/month in revenue

Direct ownership of strategy and execution (not just managing a team or reporting)

Deep understanding of full funnel growth: