Ecommerce & Marketing Manager

AppleOne; Charlotte (NC); On-site; USD 70,000 - 90,000; Full time

Job summary

AppleOne Employment Services is seeking an Ecommerce & Marketing Manager for a direct hire in Charlotte, NC. The role is ideal for a hands-on digital marketer who can translate ideas into action, run campaigns, and drive measurable growth across online channels.

You will partner with the Chief Marketing Officer to support ecommerce growth, customer retention, promotional campaigns, paid media initiatives, and new marketing launches in a fast-paced environment that values initiative and execution.

Qualifications

• 3–5 years of ecommerce, digital marketing, or marketing execution experience.
• Hands-on ecommerce experience, preferably with Shopify.
• Experience executing digital marketing campaigns, promotions, launches, and retention initiatives.
• Strong coordination with leadership, agencies, and internal teams.
• Knowledge of paid media platforms (Meta, Google, TikTok, CTV, native ads).
• Excellent organizational and communication skills; able to manage multiple priorities.
• Onsite in Charlotte, NC, five days/week.

Responsibilities

• Manage day-to-day ecommerce activity in Shopify, including updates, launches, promotions, merchandising support, and content changes.
• Execute marketing campaigns across ecommerce, email, customer retention, and digital channels to drive revenue growth and engagement.
• Support paid media initiatives across platforms such as Meta, Google, TikTok, CTV, Native advertising, and related digital advertising channels.
• Monitor campaign performance, ecommerce metrics, and customer journey trends to identify optimization opportunities.
• Partner directly with the CMO to turn marketing ideas into actionable plans, launch timelines, and completed initiatives.
• Coordinate with external agencies, creative partners, and internal teams while maintaining hands-on ownership of execution and brand consistency.

Skills

Shopify experience

Digital marketing

Campaign execution

Paid media

Analytics & optimization

Cross-functional coordination

Tools

Shopify

Job description

Job Summary

We are seeking an Ecommerce & Marketing Manager for a direct hire opportunity in Charlotte, NC. This role is ideal for a hands‑on digital marketer who can turn ideas into action, execute campaigns, manage ecommerce updates, and help drive measurable growth across online channels.

The Ecommerce & Marketing Manager will work directly with the Chief Marketing Officer as a key execution partner, supporting ecommerce growth, customer retention, promotional campaigns, paid media initiatives, and new marketing launches. This is a high‑impact role for someone who enjoys a fast‑paced, entrepreneurial environment and is comfortable owning the details from concept through execution.

This opportunity offers strong visibility with senior leadership, the chance to influence ecommerce and marketing performance, and the ability to work with a collaborative team focused on growth, execution, and continuous improvement. The ideal candidate will thrive in a supportive environment where initiative, problem‑solving, and follow‑through are highly valued.

Key Responsibilities

• Manage day‑to‑day ecommerce activity in Shopify, including site updates, product launches, promotions, merchandising support, and content changes.
• Execute marketing campaigns across ecommerce, email, customer retention, and digital channels to support revenue growth and customer engagement.
• Support paid media initiatives across platforms such as Meta, Google, TikTok, CTV, Native advertising, and related digital advertising channels.
• Monitor campaign performance, ecommerce metrics, and customer journey trends to identify optimization opportunities.
• Partner directly with the CMO to turn marketing ideas into actionable plans, launch timelines, and completed initiatives.
• Coordinate with external agencies, creative partners, and internal teams while maintaining hands‑on ownership of execution and brand consistency.

Compensation and Benefits

• Salary range: $70,000 to $90,000 per year.
• Job type: Direct hire.
• Work location: Onsite in Charlotte, NC, five days per week.

Required Qualifications and Skills

• Manage ecommerce execution in Shopify, including product launches, promotions, and site updates.
• Execute digital marketing campaigns across ecommerce, email, customer retention, and paid media channels.
• Support campaign performance tracking, customer journey optimization, and marketing launch execution.
• Coordinate with leadership, agencies, creative partners, and internal teams to keep initiatives moving forward.
• 3 to 5 years of relevant ecommerce, digital marketing, or marketing execution experience.
• Demonstrated hands‑on ecommerce experience is required, preferably with Shopify.
• Experience executing digital marketing campaigns, promotions, product launches, and customer retention initiatives.
• Familiarity with ecommerce performance metrics, email marketing, customer engagement, and conversion‑focused marketing.
• Working knowledge of paid media platforms such as Meta, Google, TikTok, CTV, or Native advertising.
• Strong organizational skills with the ability to manage multiple priorities, changing deadlines, and active campaigns.
• Proactive, resourceful, and comfortable taking ownership without needing every detail mapped out.
• Strong communication and coordination skills for working with executives, agencies, creative teams, and cross‑functional partners.
• Ability to maintain brand consistency and align marketing execution with regulatory requirements.
• Must be available to work onsite in Charlotte, NC, five days per week.

Preferred Qualifications

• Experience working in a regulated industry.
• Prior experience in a startup‑style, fast‑paced, or high‑growth environment.
• Experience supporting ecommerce growth initiatives within Shopify.
• Familiarity with customer retention strategies, lifecycle marketing, or email automation platforms.
• Experience coordinating with external agencies, media partners, or creative vendors.

Equal Opportunity Employer / Disabled / Protected Veterans

The Know Your Rights poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf

The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program. https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf

We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.