Ecommerce Manager - CRO & Merch Lead (Shopify Plus)

The Normal Brand; St. Louis (MO); A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health, Dental, Vision Insurance

401K

Employee Discounts

Descripción de la vacante

The Normal Brand is seeking an Ecommerce Manager to own the performance of our website and customer journey. You will manage site updates, merchandising, CRO, product launches, and coordinate with our acquisition agency. Collaborate with creative and marketing teams for a best-in-class brand experience from first click to checkout.

We are open to remote hires for candidates outside St. Louis. The role emphasizes analytics, fast-paced execution, and a passion for lifestyle apparel.

Formación

• 3–6 years of ecommerce management experience, preferably in apparel or DTC brands.
• Experience with Shopify Plus and ecommerce tools (Klaviyo, ReCharge, Google Analytics, Hotjar or similar).
• Strong understanding of site merchandising, UX, and CRO principles.
• Analytical mindset with ability to turn data into actionable insights.
• Comfortable managing external agency partners.
• Highly organized, proactive, and able to manage multiple projects simultaneously.
• Collaborative spirit with a keen eye for brand consistency and customer experience.

Responsabilidades

• Own day-to-day management of The Normal Brand website (Shopify Plus experience preferred).
• Plan, build, and QA homepage refreshes, collection pages, product detail pages, and landing pages.
• Collaborate with creative team to ensure new product launches and seasonal campaigns are executed on-site.
• Analyze site performance, identify drop-offs, and lead conversion rate optimization (CRO) testing.
• Manage merchandising strategy across categories, ensuring products are organized, easy to find, and highlighted appropriately.
• Partner with our acquisition agency to align paid media with site performance goals, ensuring agency accountability.
• Monitor key KPIs (conversion rate, AOV, bounce rate, page speed, etc.) and recommend optimizations.
• Collaborate with marketing manager (email, SMS, UGC) to align campaigns with site initiatives.
• Troubleshoot site issues and coordinate with developers or platform support as needed.
• Stay current on ecommerce best practices and trends in UX, mobile optimization, and merchandising.

Conocimientos

Ecommerce management

UX & CRO

Analytics

Project management

Agency management

Educación

Bachelor's degree preferred

Herramientas

Shopify Plus

Klaviyo

ReCharge

Google Analytics

Hotjar

Descripción del empleo

The Normal Brand is seeking an Ecommerce Manager to own the performance of our website and customer journey. You will manage site updates, merchandising, CRO, product launches, and coordinate with our acquisition agency. Collaborate with creative and marketing teams for a best-in-class brand experience from first click to checkout.

We are open to remote hires for candidates outside St. Louis. The role emphasizes analytics, fast-paced execution, and a passion for lifestyle apparel.