Ecommerce Manager

Born Primitive, LLC; Virginia Beach (VA); On-site; USD 90,000 - 110,000; Full time

Job summary

Born Primitive is seeking an Ecommerce Manager to own the performance of its digital storefronts across US, Canada, and EU regions. You will lead conversion rate optimization, merchandising, and the tech stack while working with Marketing, Customer Service, and Product teams to drive down acquisition costs and improve the customer journey.

The role is on-site at our Virginia Beach headquarters, with growth opportunities as the business scales and processes mature.

Qualifications

• 3+ years in ecommerce with 2+ years on Shopify Plus and team leadership.
• Proven CRO success on high-traffic ecommerce sites across multiple storefronts.
• Strong leadership, coaching, and people-management capabilities.
• Solid SEO experience and good UX/UI judgment for merchandising.

Responsibilities

• Own conversion rate and site experiences across three storefronts from landing to post-purchase.
• Partner with Product/Merchandising to keep catalog and navigation clean and aligned with selling points.
• Own the ecommerce tech stack and ensure ROI on tools and investments.
• Lead site structure, technical hygiene, and hands-on adjustments during peak selling periods.
• Build and lead the Ecommerce Team; collaborate with Marketing, Customer Service, and Email/SMS.
• Oversee SEO implementation and GEO/agentic channels as they develop.
• Present work, results, and roadmaps to leadership with clear business cases.

Skills

Ecommerce management

Shopify Plus

CRO

Team leadership

SEO

UX/UI judgment

QA discipline

Data-driven decisions

Job description

Are you ready to build a career that’s not just a job but a meaningful journey? At Born Primitive, we offer more than just work — we offer a dynamic, collaborative environment where passion meets purpose. With exceptional work-life balance and a team that feels like family, you’ll thrive both personally and professionally.

Born Primitive is proudly Veteran-owned and operated, deeply rooted in the values that make our nation great: sacrifice, honor, and unwavering commitment to freedom . We’re inspired by the men and women who embody these principles, and we strive to carry their legacy forward. Our team members don’t just work here — they reflect these values in everything they do, becoming a vital part of a mission larger than themselves.

If you’re passionate about making an impact and want to grow with a company that stands for something greater, Born Primitive might be the perfect fit for you. Join us, and be part of a team that inspires and uplifts, every single day.

Position Overview

The Ecommerce Manager owns the performance of Born Primitive's digital storefronts across the US, Canada, and EU markets, serving as the primary point of accountability for conversion rate and overall site performance. Reporting to the Director of Ecommerce and leading our Ecommerce Team, this role blends strategic ownership of conversion rate optimization, site experience, and merchandising with hands on execution across technology, landing pages, and daily site management.

This is a highly collaborative role. The Ecommerce Manager partners closely with the Marketing Manager and Email/SMS Manager to lower customer acquisition cost across the full funnel, from ad to landing page to email opt in and welcome series, and with the Customer Service Manager to resolve site issues and improve the customer experience. The role also works directly with Product and Merchandising on catalog, navigation, and presentation. The role has a dedicated Web Development Team for technical projects, and support from our Creative Team to bring landing pages and on-site experiences to life.

This is a role with real room to grow. As part of a fast-growing company with dynamic opportunities, this position offers clear room for growth as the role matures and demonstrates impact over time.

What You'll Own

• Conversion Rate & Site Experience: own the customer's full path to purchase, from landing through checkout and supporting post purchase, across all three storefronts, continually identifying and acting on opportunities to improve conversion.
• Merchandising & Navigation: partner with Product and Merchandising to keep the catalog, navigation, presentation, and assortment clean, intuitive, and aligned with how customers shop and the selling points that convert.
• Technology & Tools: own the ecommerce tech stack, building the business case and accountable for the return on every tool and investment.
• Site Structure & Technical Hygiene: lead strategy and standards for how the site is organized and maintained behind the scenes, directing the Ecommerce Team on execution while staying hands on enough to make direct adjustments during key selling periods when speed matters most.
• Team Leadership: own the structure, talent, and size of the Ecommerce Team, assessing capability against business needs and making the case for the right investment in people.
• Cross Functional Partnership: proactively collaborate with Creative, Marketing, Customer Service, and Email/SMS Managers to improve site KPIs, lower customer acquisition cost end-to-end, and improve customer experience and customer journey.
• Search & Emerging Channels: own SEO implementation and performance and bring Born Primitive's presence into GEO and agentic commerce channels as they develop.
• Visibility & Communication: present your work, results, and roadmap to the Director of Ecommerce and company leadership, with a clear command of your site's performance and the story behind it, including the business case and return behind investments in tools and team.

Success in This Role

Success in this position is measured by conversion rate performance, site experience quality, and how effectively the team runs day to day, especially during Born Primitive's most critical selling windows.

The successful candidate will:

• Take full ownership of site performance and conversion rate across all three storefronts, with site health standing as a direct reflection of their leadership.
• Make well-reasoned people decisions, including difficult ones, and own the results.
• Lead through action with unwavering dependability, especially during key selling periods like Black Friday, Cyber Monday, and other major selling windows.
• Bring a customer first instinct to every merchandising, navigation, and path to purchase decision.
• Build strong working partnerships across Marketing, Email/SMS, and Customer Service, particularly to drive down customer acquisition cost, retain and extend customer lifespans.
• Evaluate and evolve the ecommerce tech stack, tools, and SOPs to keep the site efficient and the team set up to succeed.

Core Skills & Qualifications

• 3+ years of ecommerce experience (5+ preferred), including 2+ years on Shopify Plus, with experience managing or leading a team.
• Proven track record of CRO success managing a high traffic ecommerce site, ideally across multiple storefronts or regions.
• A seasoned leader, invested in the people behind the product, with experience building, restructuring, and right-sizing teams, comfortable making and defending tough people decisions.
• Highly autonomous and decisive, comfortable owning ambiguous, fast-moving problems and bringing leadership outcomes rather than just options.
• Structured and detail oriented, with strong QA discipline and sound judgment for testing changes before they go live.
• SEO experience required; familiarity with GEO and agentic/AI commerce channels is preferred.
• A customer first instinct, with strong UX/UI and merchandising judgment.
• Unwavering dependability and a strong sense of ownership, especially during Born Primitive's most critical selling periods.
• A self-starter and continuous learner, growing through every success and failure on site.

Compensation Information

Born Primitive is committed to pay transparency. The compensation range for this position is $90,000 - $110,000 annually, based on skills and experience. Candidates whose experience exceeds the stated qualifications are encouraged to apply, and we will evaluate compensation based on the skill set and experience they bring. This is a salaried, full-time position.

General Information

This job description is not intended to provide a complete and comprehensive list of all job duties, requirements, and responsibilities. Instead, it is provided as a general overview of the expectations for the position. This is an on-site, salaried position at our Virginia Beach headquarters. Success is measured by results, and the role requires the flexibility to meet the needs of the business whenever they arise.