Ecommerce Manager

R2 Global; Sacramento (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

R2 Global is seeking a hands-on eCommerce Manager to own the day-to-day performance of our Shopify store, marketing operations, and CRO initiatives. This player-coach role will balance hands-on execution with strategic ownership of campaigns, merchandising, and analytics.

You'll oversee paid acquisition across Meta and Google, manage Klaviyo email/SMS programs, and drive product launches, promotions, and customer journeys to accelerate DTC growth.

Qualifications

• 5+ years in ecommerce and digital marketing with real ownership of DTC channels.
• 3+ years Shopify experience.
• Strong Meta & Google Ads knowledge.
• Klaviyo or comparable email/SMS experience.

Responsibilities

• Shopify storefront performance - CRO, product pages, merchandising, upsells, bundles and customer journey optimization.
• Marketing calendar, campaign execution, product launches and promotional strategy.
• Paid acquisition oversight across Meta, Google and potentially Amazon.
• Full Klaviyo ownership
• Analytics and reporting

Skills

Ownership

Campaign management

Analytics

Email marketing

Tools

Shopify

Klaviyo

Meta Ads

Google Ads

Job description

A fast-moving DTC brand with over a decade in business is looking for a hands-on eCommerce Manager to own the day-to-day performance of its marketing and Shopify operation. This is a player-coach role!

What You'll Own

• Shopify storefront performance - CRO, product pages, merchandising, upsells, bundles and customer journey optimization
• Marketing calendar, campaign execution, product launches and promotional strategy
• Paid acquisition oversight across Meta, Google and potentially Amazon
• Full Klaviyo ownership
• Analytics and reporting

What We're Looking For

• 5+ years in ecommerce and digital marketing with real ownership of DTC channels
• 3+ years Shopify experience
• Strong Meta & Google Ads knowledge
• Klaviyo or comparable email/SMS experience