Ecommerce & Lifecycle Manager

VITAHUSTLE; El Segundo (CA); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical, dental & vision

Hybrid remote in LA (3 days in office)

Large campus with cafeteria & parking

VitaHustle products

Job summary

VitaHustle, a fast-growing health and wellness brand in El Segundo, is hiring an Ecommerce & Lifecycle Manager to own the customer journey across ecommerce, CRM, subscriptions and lifecycle experiences. You will lead Shopify-centric optimization, CRO testing, email/SMS automation and retention programs, collaborating with creative, analytics and development to drive conversion and LTV.

This role requires cross-functional collaboration and a passion for wellness.

Qualifications

• 3 years of relevant experience with a DTC brand.
• Strong Shopify, CRO, email/SMS and subscription experience.
• Track record of improving conversion, retention, AOV and LTV.
• Ability to work cross-functionally across creative, analytics and development.
• Passion for health, wellness and consumer brands.

Responsibilities

• Own Shopify performance, merchandising, landing pages, apps, integrations and QA.
• Develop CRO testing roadmap to increase conversion rate and AOV.
• Lead email and SMS strategy & automation across campaigns and lifecycle flows.
• Drive retention: subscription growth, loyalty, and churn reduction.
• Perform customer cohort analysis and lifecycle reporting.
• Oversee customer support, reviews, surveys and feedback programs.
• Lead AI-powered tools and workflows across CRM functions.

Skills

DTC brand experience

Shopify

CRO

Email/SMS marketing

Lifecycle marketing

Tools

Shopify

CRO tools

Email/SMS platforms

Job description

WE’RE HIRING: ECOMMERCE & LIFECYCLE MANAGER

El Segundo, CA · Hybrid, 3 days in office · Full-time

VitaHustle is a fast-growing health and wellness brand co-founded by Kevin Hart and Ron “Boss” Everline. Our flagship product, ONE Superfood Protein, simplifies daily nutrition by replacing multiple supplements with one damn delicious daily shake. We’re expanding our team and looking for an energetic, entrepreneurial ecommerce leader to help drive our next stage of growth.

THE ROLE

This role will own the digital customer journey across ecommerce, CRM, subscriptions and customer experience. The ideal candidate is proactive, analytical and equally comfortable developing the strategy, executing the work and presenting recommendations to leadership.

WHAT YOU’LL OWN

• Shopify performance, merchandising, landing pages, apps, integrations and website QA
• CRO testing roadmap designed to increase conversion rate and AOV
• Email and SMS strategy & automation across campaigns, automations and lifecycle flows
• Retention: subscription growth, loyalty, and churn reduction
• Customer cohort analysis and lifecycle reporting
• Customer support, reviews, surveys and feedback program
• Lead AI-powered tools and workflows across all CRM functions

WHAT WE’RE LOOKING FOR

• 3 years of relevant experience with a DTC brand
• Strong Shopify, CRO, email/SMS and subscription experience
• A track record of improving conversion, retention, AOV and LTV
• The ability to work cross-functionally across creative, analytics and development
• A passion for health, wellness and consumer brands

WHAT IT’S LIKE TO WORK HERE

We’re a small team that moves fast, cares deeply, and celebrates our wins. We’re collaborative, low-ego, and growth-oriented. We bring solutions, value feedback, and expect everyone to act like an owner. If you love building, testing, learning and seeing your ideas come to life quickly, you’ll fit right in.

BENEFITS & PERKS

• Medical, dental & vision
• Hybrid remote in LA (3 days in office)
• Large campus with cafeteria & parking
• Plenty of VitaHustle products to keep you fueled

Salary range: $110-130K