eCommerce Digital Marketing Specialist

Wurth-Industry-of-North-America-1; Lake Forest (IL); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical Insurance

401(k) with Company Match

Paid Time Off

Tuition Reimbursement

Employee Discount Program

Parental Leave

Job summary

Würth Baer Supply Company is seeking an ECommerce Digital Marketing Specialist to shape our online presence. You’ll manage product content, campaigns, and site performance, working with marketing, IT, product, and sales teams. Occasional ride-alongs provide customer insights.

The role covers SEO/SEM strategy, content optimization, ad copy, and analytics dashboards. Strong writing, analytics, and cross-functional collaboration are essential in a fast-paced environment.

Qualifications

• Bachelor’s degree or equivalent experience in marketing/communications.
• 3–5 years in eCommerce or digital marketing/product content management.
• Strong writing and communication skills; data-driven mindset.
• Familiar with SEO best practices and web analytics tools.
• Experience with Canva/Photoshop and product imagery is plus.

Responsibilities

• Manage online sales operations to grow traffic, conversions, and revenue.
• Oversee product listings, descriptions, images, and pricing.
• Monitor KPIs: sales, traffic, and conversion rates.
• Collaborate with marketing, IT, product management, and sales.
• Create SEO-optimized content and metadata for products.

Skills

Strong writing & communication

Analytical mindset

Video editing

Photography

HTML/CSS/site structure understanding

Education

Bachelor’s degree in Marketing/Communications

Tools

HubSpot

Google Ads

Google Analytics

SEO/SEM tools

Adobe Creative Suite

SAP Hybris

Job description

100 Saunders Rd suite 310, Lake Forest, IL 60045

Schedule

Full-Time | Monday-Friday, approximately 8:00 AM - 5:00 PM ET

Type

Direct Hire - No agencies, no third parties, no contracts

Company Overview

Würth Baer Supply Company is one of the nation's leading specialty wholesale distributors to the woodworking industry, offering an extensive inventory of decorative and functional hardware, board & panel products, woodworking machinery, surfacing materials, tools and shop supplies. The company generates over $400M in annual revenue and operates 29 distribution locations across the Upper Midwest, Midwest, Ohio Valley, East, and Northeastern United States. Würth Baer Supply Company is a wholly owned subsidiary of the Würth Group, a €20B+ privately held company headquartered in Künzelsau, Germany, with 450+ companies in over 80 countries.

Excellent Culture

This is a company where you can be yourself with a warm and upbeat culture.

Long Tenured Employees

Many of our employees have been with the company for 10, 15, 20, and even 30+ years!

Room for Growth

Würth Baer Supply Company is part of the Würth Group of Germany, a privately held company netting over $20 billion annually with a long legacy of promoting from within.

Comfortable Interview Process

Conversational and transparent.

Customer Type

Millwork fabricators, architectural and design firms, and wood shops.

Product Summary

Cabinetry hardware, PPE, laminate countertops, plywood/laminates, finishes/coatings, fasteners, abrasives, sinks, lighting, machinery, hand tools, and power tools.

Position Overview

The eCommerce Digital Marketing Specialist plays a key role in shaping Würth Baer Supply Company's digital presence. This position blends digital marketing, product content optimization, SEO/SEM strategy, and creative production. You’ll manage product listings, online campaigns, and site performance.

You’ll collaborate cross-functionally with marketing, IT, product management, and sales teams. Occasional sales ride-alongs will offer firsthand insight into customer needs and industry trends.

Key Responsibilities

• Manage online sales operations and strategies to increase traffic, conversions, and revenue.
• Oversee eCommerce operations including product listings, descriptions, images, and pricing.
• Monitor and analyze KPIs such as sales, website traffic, and conversion rates.
• Coordinate with supply chain, merchandising, and fulfillment teams.
• Collaborate with customer service to improve post-purchase support.

Product Content & SEO

• Optimize and maintain product content for clarity, engagement, and SEO.
• Write keyword-rich titles, descriptions, and metadata.
• Use Adobe Photoshop for product imagery.
• Manage and improve local SEO (Google My Business, citations, listings).
• Monitor algorithm updates and SEO trends.
• Develop product hierarchy, taxonomy, and attributes.
• Experience with PIM systems is a plus.

SEM & Digital Advertising

• Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads).
• Develop ad copy and landing pages.
• Use Google Analytics, SEMrush, and similar tools.
• Test and iterate to improve ROI.

Marketing Automation & Campaigns

• Use Constant Contact and BigCommerce to run automated email campaigns and workflows.
• Maintain list hygiene and compliance with CAN-SPAM and GDPR.
• Produce analytics dashboards and performance reports.
• Align campaigns with customer journey touchpoints.

Creative Content & Media

• Design and produce print/digital collateral such as flyers, features, and catalogs.
• Edit videos, capture photography, and create visual assets for web/social.
• Support product management and sales with marketing materials.

Collaboration & Cross-Functional Work

• Partner with product management, IT, and marketing teams.
• Engage with sales to understand customer challenges and opportunities.
• Manage multiple priorities in a detail-oriented, fast-paced environment.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or equivalent experience.
• 3-5 years in eCommerce, digital marketing, or product content management.
• Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.
• Strong writing and communication skills.
• Understanding of SEO best practices (HTML, CSS, site structure).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).
• Analytical mindset with data-driven decision making.
• Video editing and photography experience a plus.
• Familiarity with SAP Hybris is a plus.

Benefits

• Medical, Dental, and Vision Insurance
• Short-and Long-Term Disability
• Supplemental Benefits
• 401(k) with Company Match (eligible Day 1)
• Paid Time Off and Holidays
• Stable, growth-oriented company culture
• Tuition Reimbursement
• Employee Discount Program
• Parental Leave Program
• Referral Bonuses

Join Our Team

This role is ideal for someone ready to merge creativity with technical skill in a collaborative, people-first environment.

Equal Opportunity Employer

Würth Baer Supply Company is an Equal Opportunity Employer.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.