Ecommerce Growth Lead: Site Experience & Conversions

Renew Wellness Brands; Franklin (TN); Hybrid; USD 77,000 - 94,000; Full time

Job summary

NHC is seeking an Ecommerce Manager, Site Experience to own the performance of the nhc.com storefront and duplicate efforts on professionalsupplementcenter.com. You will focus on three results: conversion, page effectiveness, and on-site merchandising, partnering with growth, retention, and IT to implement improvements.

You will build pages in collaboration with design, execute tests, and document outcomes weekly.

Qualifications

• 2+ years in ecommerce site management, merchandising, or conversion optimization for a DTC brand or online retailer.
• Hands-on Shopify (or Shopify Plus) administration, including building pages with themes or page-builder tools.
• Demonstrated record of improving conversion or page performance with data.

Responsibilities

• Build and optimize landing pages for campaigns, promotions, and paid traffic to the growth team’s brief. Report page-level conversion back to growth so traffic and page performance are evaluated separately.
• Own sitewide conversion rate. Diagnose drops, identify friction across product pages, collections, cart, and checkout, and drive fixes.
• Plan, run, and document conversion tests. Roll out winning changes and keep a shared log of results.
• Build and maintain brand collection pages to a consistent NHC standard: brand story, imagery, product organization, and current assortment.
• Work with Merchandising and brand partners to keep brand pages accurate and launch new brands on site.
• Manage on-site merchandising: homepage and category placements, collection sorting, cross-sells, and bundles aligned to the promotional calendar.
• Manage site search: synonyms, redirects, ranking rules, and filters. Review zero-result and low-click queries weekly and act on them.

Skills

Test-and-learn mindset

Attention to detail

Cross-functional collaboration

Customer orientation

Analytical thinking

Autonomy

Tools

Shopify Admin

A/B Testing Tools

Heatmaps / Session Recording

BOOST Search Tool

Job description

NHC is seeking an Ecommerce Manager, Site Experience to own the performance of the nhc.com storefront and duplicate efforts on professionalsupplementcenter.com. You will focus on three results: conversion, page effectiveness, and on-site merchandising, partnering with growth, retention, and IT to implement improvements.

You will build pages in collaboration with design, execute tests, and document outcomes weekly.