Ecommerce Growth Lead — Beauty Brands (Hybrid, Unlimited PTO)

Pacific World Corporation; California; Híbrido; USD 110.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Unlimited PTO

Sick days

401(K) retirement with company match

Flexible work arrangement: up to two (

Descripción de la vacante

Pacific World Corporation is seeking an Ecommerce Manager to oversee digital shelf presence for our beauty and personal care brands across Amazon, Walmart, Target, Shopify, and DTC channels. This role drives end-to-end content execution, pricing parity, and promotional campaigns while partnering with agencies to optimize retail media budgets.

You will manage brand storefronts, coordinate launches, and monitor performance metrics such as ROAS and ACoS, ensuring a seamless consumer shopping

Formación

• 4 to 6 years of ecommerce experience in ecommerce, digital marketing, or account management, ideally within CPG, Beauty, or Personal Care industries.

Responsabilidades

• Platform Operations: Manage daily operations and growth strategy of brand storefronts across major retail platforms, with emphasis on DTC US, Amazon.com, Walmart.com, and Target.com.
• DTC Site Management: Manage and operate the brand's DTC storefront (Shopify), including site operations, content updates, merchandising, and promotions.
• Product Launches: Coordinate digital readiness for new product launches, seasonal collections, and innovations.
• Listing Health: Monitor listing health, buy box ownership, and pricing parity; identify and resolve unauthorized 3P seller issues or listing suppressions.
• Inventory Alignment: Work with Demand Planning and Operations to monitor stock health, flag out-of-stock risks, and adjust promotional strategy according to shipping windows.
• Content Syndication: Oversee product content syndication using Salsify (PIM) to ensure accurate, optimized listings.
• Cross-Functional Collaboration: Partner with Brand Marketing, Creative, and Regulatory teams to gather assets, organize creative briefs, and align on messaging priorities.
• SEO & Conversion: Lead SEO optimization efforts including product titles, bullet points, backend search terms, A+ content, and brand store updates to maximize conversion.
• Digital Shelf Monitoring: Use analytics tools (e.g., Pacvue) to audit listing quality, track share of voice, and evaluate competitive search rankings.
• Agency Management: Partner with external digital advertising agencies to guide, review, and optimize Search and DSP campaigns.
• Budget Tracking: Manage retail media budgets and analyze key digital shelf metrics (CPC, ROAS, ACoS, TACoS).
• Event Planning: Coordinate advertising coverage, promotional timelines, and media spend for retail events.
• Strategic Partnerships: Collaborate with the Ecommerce team on sales reporting, promotional planning, and strategic growth initiatives.
• Process Tracking: Maintain and streamline team project trackers, meeting agendas, action items, and content calendars.
• Workflow Optimization: Establish and refine scalable ecommerce workflows, compliance templates, and file structures.
• Team Development: Build internal team expertise in emerging retail platforms and technical digital shelf standards.

Conocimientos

Ecommerce management

Digital marketing

Account management

Leadership

Educación

Bachelor's degree in Marketing or related field

Herramientas

Shopify

Salsify

Pacvue

Amazon Seller Central

Excel

Descripción del empleo

Pacific World Corporation is seeking an Ecommerce Manager to oversee digital shelf presence for our beauty and personal care brands across Amazon, Walmart, Target, Shopify, and DTC channels. This role drives end-to-end content execution, pricing parity, and promotional campaigns while partnering with agencies to optimize retail media budgets.

You will manage brand storefronts, coordinate launches, and monitor performance metrics such as ROAS and ACoS, ensuring a seamless consumer shopping