Ecommerce Growth Director - CRO & Site Performance Hybrid

Method Recruiting, a 3x Inc. 5000 company; Boston (MA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Method Recruiting, a 3x Inc. 5000 company, seeks a Director of Ecommerce Growth in Boston, MA. This hybrid role involves optimizing performance on the company's ecommerce site, which is crucial for revenue. Key responsibilities include managing conversion rates, conducting A/B testing, and providing analytics insights. Ideal candidates will have 6–10 years of ecommerce growth experience, particularly in DTC markets, as well as a strong analytical background. Proficiency with Shopify and Google Analytics is required.

Qualifications

• 6–10+ years of experience in ecommerce growth, CRO, or digital performance roles.
• Strong DTC ecommerce experience with physical products preferred.
• Proven track record of improving conversion and driving revenue through site optimization.

Responsibilities

• Own conversion rate, site performance, and revenue growth from the ecommerce channel.
• Build and execute structured A/B testing roadmap across the site.
• Analyze performance across the full funnel and translate data into actionable insights.

Skills

Ecommerce growth

Conversion rate optimization (CRO)

DTC ecommerce

Analytical mindset

Collaboration skills

Tools

Shopify

Google Analytics

Business Intelligence tools (Tableau, Power BI)

Job description

Job Description

Director of Ecommerce Growth - Hybrid in Concord, MA

Our client is a design-led direct-to-consumer ecommerce brand in the gifting and consumer products space. As the business continues to scale, they are hiring a Director of Ecommerce Growth to own and improve the performance of their website, the company’s largest and most important revenue channel.

Job Description

Director of Ecommerce Growth - Hybrid in Concord, MA

Our client is a design-led direct-to-consumer ecommerce brand in the gifting and consumer products space. As the business continues to scale, they are hiring a Director of Ecommerce Growth to own and improve the performance of their website, the company’s largest and most important revenue channel.

This is a highly impactful, hands-on role focused on driving conversion, improving site performance, and maximizing the efficiency of marketing spend. You will play a key role in scaling the ecommerce business and building a more efficient growth engine.

This person will focus on optimizing and improving the existing site experience, using data, testing, and experimentation to drive measurable revenue impact.

Responsibilities

Website Performance & Conversion

• Own conversion rate (CVR), site performance, and revenue growth from the ecommerce channel
• Identify and prioritize opportunities to improve funnel performance, reduce drop-off, and increase AOV
• Continuously optimize site speed, UX, and overall customer experience
  
  

Testing & Optimization

• Build and execute a structured A/B testing roadmap across landing pages, PDPs, checkout, and overall site experience
• Focus on high-impact improvements vs incremental “piecemeal” changes
• Use data to validate hypotheses and guide decision-making
  
  

Analytics & Insights

• Analyze performance across the full funnel (traffic? behavior? conversion)
• Translate data into clear, actionable insights for a non-technical, design-led team
• Partner cross-functionally to ensure insights inform broader business decisions
  
  

Agency Management & Paid Media Alignment

• Own relationship with paid media agency (currently focused on Meta)
• Evaluate performance and ensure marketing spend is being used efficiently
• Provide input on channel expansion and overall growth strategy
  
  

Website Redesign Collaboration (Near-Term)

• Contribute to an upcoming website rebuild
• Ensure the new site is built with performance, speed, and conversion in mind
• Collaborate with internal team and external partners (not responsible for managing design execution)
  
  

What Success Looks Like

• Improved conversion rate and reduced bounce rate
• Faster, more efficient website experience
• Clear, data-driven understanding of performance
• More effective use of paid media spend
• A scalable foundation for continued ecommerce growth
  
  

QUALIFICATIONS

• 6–10+ years of experience in ecommerce growth, CRO, or digital performance roles
• Strong DTC ecommerce experience (physical product preferred)
• Proven track record improving conversion and driving revenue through site optimization
• Hands-on experience with testing, analytics, and performance optimization
• Experience with tools such as Shopify, Google Analytics, and BI tools (Tableau, Power BI, etc.)
• Strong analytical mindset with ability to work across large data sets
• Experience working alongside paid media teams/agencies and understanding how site performance impacts acquisition
  
  

HOW YOU WORK

• Highly collaborative, low ego
• Curious and proactive, identifies problems and solves them
• Comfortable in a fast-moving, low-structure environment
• Strong communicator who can translate complex data into simple, actionable insights
• Willing to take risks, test ideas, and iterate quickly