Ecommerce Growth Coach

Elyse Collat eCommerce; United States; Remote; USD 56,000 - 123,000; Full time

Job summary

Elyse Collat eCommerce is seeking an experienced ecommerce strategist to build strategic gameplans and guide founders through execution. You’ll run weekly 1:1 coaching calls, audit client businesses, and drive growth with a data-driven approach.

As the first hire in this role, you’ll shape onboarding, benchmarks, and training, while supporting founders across scale, margins, and marketing channels.

Qualifications

• Experience growing ecommerce brands in-house or at an agency.
• Strong numeric skills: margins, CAC, LTV, AOV.
• Excellent communication and coaching abilities.
• Willingness to learn and adapt to AI tools.

Responsibilities

• Build the gameplan: deliver a full strategic gameplan and business audit for each client.
• Coach weekly 1:1 calls, drive the gameplan, and hold clients accountable.
• Provide ongoing support via Slack with a one-business-day response window.
• Support founders as they scale from early revenue to higher months.
• Collaborate to enhance onboarding, benchmarks, training, and AI usage.

Skills

ecommerce strategy

coaching

data analysis

communication

timeliness

Tools

Shopify

Google Ads

Meta Ads

Job description

Hey, I'm Elyse. I've spent over 10 years in eCommerce. In house, agency side, running my own brands, and now coaching. 200+ brands.

I coach Shopify founders from $0 to $10k months and $10k to $100k through a mix of group and 1:1 programming.

We sign new founders every week, and every one of them gets a dedicated coach in their corner each week. This direct strategic support is what sets my program apart and allows them to get the results they are chasing.

I'm building the coaching team and looking for a talented, incredible eCommerce strategist who can look at a founder's business, build the strategic game plan that maps out how they can unlock growth, and guide them through executing it.

About the business

Hey, I'm Elyse. I've spent over 10 years in eCommerce. In house, agency side, running my own brands, and now coaching. 200+ brands.

I coach Shopify founders from $0 to $10k months and $10k to $100k through a mix of group and 1:1 programming.

We sign new founders every week, and every one of them gets a dedicated coach in their corner each week. This direct strategic support is what sets my program apart and allows them to get the results they are chasing.

I'm building the coaching team and looking for a talented, incredible eCommerce strategist who can look at a founder's business, build the strategic game plan that maps out how they can unlock growth, and guide them through executing it.

The role

In this role, you would be responsible for building strategic gameplans and conducting 1:1 coaching calls with clients in my program where you would coach them on growing their business in accordance with my training program.

Here’s what this looks like:

Build the gameplan: Every client gets a full strategic gameplan at the start of their time in the program. A complete business audit: their numbers, their site, their acquisition, their retention, their offer, their operations, etc. You find the real bottlenecks and build a prioritized roadmap for the months ahead. Everything that follows runs is anchored to their to this gameplan.

Coach them through it: Weekly 1:1 calls, 30 minutes, focused and actionable. You're driving the gameplan you built, adapting it as things shift, and holding them accountable. Every client leaves the call knowing exactly what to do next.

Support them during the week: Slack access for the founders you coach. Questions, gut checks, "is this ad any good", "why did my conversion rate drop". You'll work in set windows with a one business day response time.

Carry them as they grow: Founders start in a four month program and many continue month to month afterwards. You stay with the same founders as they scale, which means watching a business go from $4k months to $40k months with you alongside them.

Build the machine with me: I want your input on making all of this more effective and impactful. Better onboarding, better benchmarks, better training, smarter use of AI. As the first hire in this role, you’ll be a crucial part of enhancing the program!

• We're coaching alongside each other: I run the group calls and the wider program, and I coach founders too. You own the weekly 1:1 relationships for the founders assigned to you.

Not this role

building websites, editing Shopify themes, running ad accounts, writing emails. You show founders exactly what to do and hold them to it, this is not done for you.

Who I'm looking for

You are an absolute eCommerce superstar who wants to create an impact in the lives of others. You know how to inspire people, get them excited about their dreams, and help them strategically move through mindset blocks. You have skills with eCommerce, paid ads, content, marketing, website and sales strategy..

• You live and breathe eCommerce: You've grown brands, in house or agency side, or you've run your own.
• You know your sh*t: Margins, Meta Ads, marketing, positioning, unit economics, website CRO, ads, content, Shopify, AI, Tik tok shop, Google ads, etc… you are a jack of all eCommerce trades!
• You're genuinely good with numbers. You can look at a P&L, a Shopify analytics view and an ad account and tell me where the money is leaking and what it's costing. Contribution margin, CAC, LTV, AOV, MER are your love language.
• You're never done learning: This industry changes every quarter. What worked in 2024 is a museum piece now. You're always reading, testing and watching.
• You can coach: Sometimes founders need a pep talk, mindset motivation and sometimes they need numbers guidance or ad copy feedback. You can help them through wherever they are at to unlock the best out of them.
• You're great with people & a stellar communicator: You're warm, positive and genuinely love working with people and helping them get the best results. Their moods or stressors, don’t phase you, you are a rock for them.
• You're reliable: You show up on time and prepared, always. You’re consistent. If you say you'll do it, it's done.
• You're present well: You're on camera every week representing me, my brand and the program. Nothing to do with full glam, just someone who takes it seriously and shows up switched on.
• You want a long term, stable role in a fast growing company. You're pursuing this as a primary focus, not stepping stone to start your own coaching business or do your own thing.

Bonus points

• You've run or currently run your own eCommerce brand
• You've coached, mentored or trained people before
• You've worked across global markets
• You're already using AI tools properly in your daily work
• You've been the person in the room who turns data into a plan

This is right for you if

you want to build something long term inside this business. I'll be training you in my frameworks, my methodology and my systems, and trusting you with founders who have invested a lot to be here. That's a significant amount of trust. I'm looking for the person who grows as this grows, and there is a lot of growth happening.

This is NOT right for you if

you're building your own coaching business and this is a stepping stone, or if you're looking for spare cash between projects.

Having your own eCommerce brand or other work on the side is completely fine, and honestly a plus. A competing coaching offer is not.

How we’ll work together

I'll train you properly. You'll learn my frameworks, The Unlocked Method, my audit & strategy process, my systems, and how I run a coaching call.

You'll shadow me before taking a client solo, and I'll review your first game plans until we're in lockstep.

From there we work collaboratively. Weekly sync, constant iteration, you telling me what you're seeing on the ground so we can fix it together.

The details

Contract: Independent contractor, paid in USD.

Compensation: Paid per gameplan and per client per month, plus performance bonuses. Your earnings grow with your roster and with your clients' results.

Hours: Starts part time with a small roster and grows as we onboard. We sign new founders weekly, so this realistically becomes full time within a few months if you want it.

Location: Remote, US or Australia-based if willing to work on US timezones. Our founders are global and you'll work across both markets. Hours are flexible, but you need to be able to meet clients where they are.

Start date: ASAP