Ecommerce & Email Marketing Specialist

Tasting Room Expo; California; On-site; USD 60,000 - 90,000; Full time

Job summary

Tasting Room Expo is seeking an E-Commerce and Email Marketing Coordinator to own and optimize our email and SMS initiatives, collaborating with the marketing and creative teams. You will be hands-on, organized, and data-driven, driving campaigns from concept to deployment.

The role focuses on building targeted customer journeys, testing optimizations, and delivering compelling brand storytelling across channels. California-based candidates preferred.

Qualifications

• Experience managing email and SMS campaigns in a CRM platform.
• Ability to work cross-functionally with marketing and creative teams.
• Strong attention to detail and organizational skills.

Responsibilities

• Build, schedule, and execute email and SMS campaigns in Klaviyo.
• Maintain the email and SMS marketing calendar around launches, promotions, and seasonal initiatives.
• Collaborate with external CRM strategy partner on segmentation, lifecycle marketing, and campaign optimizations.
• Build and maintain customer audiences and segments within Klaviyo.
• Support the implementation, testing, and optimization of automated email and SMS flows.
• Execute A/B tests across subject lines, messaging, creative, and other campaign elements.
• Monitor campaign performance and share insights with the team.
• Coordinate with platform representatives to troubleshoot issues and improve functionality.
• Proof and test all campaigns before deployment.

Skills

Email marketing

SMS marketing

Klaviyo

Segmentation

Lifecycle marketing

A/B testing

Campaign optimization

Analytics

Team collaboration

Tools

Klaviyo

Job description

E-Commerce & Email Marketing Coordinator

We're looking for an E-Commerce and Email Marketing Manager to join our growing team and help execute and optimize our email, SMS, and e-commerce initiatives.

This is a hands-on role for someone who's equal parts organized, creative, and analytical. You'll report to our VP of Hospitality and collaborate with our internal marketing and creative teams.

The ideal candidate is a self-starter who enjoys getting things done, has a sharp eye for detail, and can manage multiple priorities while helping improve the way we work.

Key Responsibilities

Email & SMS Marketing (CRM)

• Build, schedule, and execute email and SMS campaigns in Klaviyo, ensuring accuracy and on-time delivery.
• Maintain the email and SMS marketing calendar, coordinating campaigns around product launches, promotions, seasonal initiatives, and brand storytelling.
• Work closely with our external CRM strategy partner to execute customer segmentation, lifecycle marketing initiatives, and campaign optimizations.
• Build and maintain customer audiences and segments within Klaviyo.
• Support the implementation, testing, and optimization of automated email and SMS flows.
• Execute A/B tests across subject lines, messaging, creative, and other campaign elements.
• Monitor campaign performance and share insights and recommendations with the broader team.
• Coordinate with platform representatives to troubleshoot issues and improve functionality.
• Thoroughly proof and test all campaigns before deployment.