ECommerce Coordinator

Oakland County Moms LLC; Grand Rapids (MI); Hybrid; USD 52,000 - 76,000; Full time

Benefits offered by this job

Quarterly bonuses

Professional development

Collaborative environment

Job summary

Etna Supply in Grand Rapids, MI is seeking an Ecommerce Coordinator to grow our online presence through SEO, AEO, analytics, and product data management. You will support ecommerce operations, optimize site performance, and help drive digital growth in collaboration with our Marketing and Digital product teams.

The ideal candidate has a Bachelor’s degree in marketing or related field and 3–5 years of SEO/digital marketing experience, plus strong analytics, Excel skills, and attention to detail.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field (or equivalent).
• 3–5 years in SEO, digital marketing, and ecommerce.

Responsibilities

• Develop and execute SEO strategies to increase website traffic and online visibility.
• Optimize presence across AI-powered search platforms through AEO.
• Monitor and report on website performance, including traffic, rankings, conversions, and revenue.
• Analyze campaign performance and provide actionable insights to improve results.
• Stay current on search engine algorithms and AI trends to maintain strong online visibility.
• Support day-to-day ecommerce operations, including product listings and data management.
• Partner with the Digital Product Owner to improve the ecommerce experience and resolve customer issues.
• Collaborate with Marketing to align digital strategies with company initiatives.
• Enhance website content, metadata, and site structure to improve search performance.
• Maintain accurate analytics dashboards, reports, and documentation.

Skills

Analytical skills

Time management

Excel

Data analysis

Attention to detail

Education

Bachelor’s degree in marketing, Business, Communications, or related field

Tools

Google Analytics

Google Search Console

HubSpot

Znode

HTML/CSS

Job description

Grand Rapids, MI, US

Join the team that has been powering growth and an excellent reputation for over 60 years!

Etna Supply is an industry leader in plumbing, heating, underground, municipal, and fire protection wholesale distribution throughout Michigan, Indiana, Ohio, and Wisconsin. We are committed to sound financial principles, building partnerships that foster teamwork, and striving for continuous improvement. We are dedicated to fairness, integrity, and respect.

What We Offer:

• Competitive compensation and benefitspackage, including quarterly bonuses!
• 5 different lines of business and 2 subsidiaries that provide company stability through diversification.
• Professional development opportunities to support your growth.
• A collaborative and inclusive work environment that values your contributions.
• The fun challenge of working in a fast-paced, multi-location, diverse business function environment.

The Ecommerce Coordinator helps grow Etna Supply's online presence by improving search visibility, supporting ecommerce operations, and tracking website performance. This role focuses on SEO, AI search optimization (AEO), analytics, product data management, and ecommerce customer support. Working closely with the Digital Product Owner and Marketing Director, the Ecommerce Coordinator plays a key role in driving online traffic, enhancing the customer experience, and supporting the company's digital growth.

Typical Responsibilities

These include the following and other duties may be assigned:

• Develop and execute SEO strategies to increase website traffic and online visibility.
• Optimize Etna Supply's presence across AI-powered search platforms through Answer Engine Optimization (AEO).
• Monitor and report on website performance, including traffic, search rankings, conversions, and revenue.
• Analyze campaign performance and provide actionable insights to improve results.
• Stay current on search engine algorithms and AI search trends to maintain strong online visibility.
• Support day-to-day ecommerce operations, including product listings, site updates, and product data management.
• Partner with the Digital Product Owner to improve the ecommerce experience and resolve customer issues.
• Collaborate with Marketing to align digital strategies with company initiatives.
• Enhance website content, metadata, and site structure to improve search performance.
• Maintain accurate analytics dashboards, reports, and documentation.

Education & Experience

Required:

• Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent experience).
• 3 to 5 years of experience in SEO, digital marketing, & ecommerce.

Knowledge

• Understanding SEO best practices and search engine optimization.
• Familiarity with Google Analytics, Google Search Console, or similar SEO tools.
• Basic understanding of ecommerce and digital marketing.

Skills

• Strong analytical and problem-solving skills.
• Strong organizational and time management skills.
• Proficient in Microsoft Excel and Microsoft Office.
• Ability to analyze data and make recommendations.
• Strong attention to detail:

Preferred Qualifications

• Experience with AI search optimization (AEO).
• Experience with the Znode ecommerce platform.
• Knowledge of HubSpot.
• Basic HTML/CSS knowledge.
• Experience creating marketing or website performance reports.

Physical Demands and Work Environment

The physical demands described here are representative of those required to successfully perform the essential functions of this job. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform these functions.

• Frequently required to sit, talk, hear, and use hands and fingers.
• Regularly required to walk, stand, and reach.
• Occasionally required to stoop, kneel, and lift or move up to 25 pounds.
• Must be able to perform job duties in a consistent state of alertness and work safely.
• Specific vision abilities required include close vision at 20 inches or less.
• Work is performed primarily in an office environment.