Marketing SEO/Organic Growth Lead

4 State Trucks; Joplin (MO); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401k with 4% employer matching

Employer paid life insurance

Voluntary benefits

PTO and holidays

Job summary

4 State Trucks is seeking an SEO & Organic Growth Lead to drive strategies that improve organic visibility, customer discovery, and digital presence. You will work with the eCommerce team and SEO On-Page Lead to identify opportunities that support growth and enhance the customer experience.

The role emphasizes staying ahead of AI-powered search trends and evolving discovery platforms, with collaboration across Marketing, Content, Product, Development, and Design teams.

Qualifications

• Experience or knowledge in SEO, digital marketing, analytics, or related fields.
• Strong understanding of SEO principles and digital marketing fundamentals.
• Familiarity with eCommerce platforms and online customer journeys.
• Interest in emerging technologies like AI and evolving search behaviors.
• Ability to research, analyze, and communicate trends to teams.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Strong organizational skills and ability to manage multiple priorities.
• Ability to collaborate with technical and non-technical teams.
• Experience with Google Analytics/GA4 and Google Search Console is preferred.

Responsibilities

• Support organic growth strategies aligned with company and eCommerce objectives.
• Partner with the SEO On-Page Lead to identify opportunities to improve organic visibility and website performance.
• Research customer search behavior, industry trends, and competitor activity.
• Monitor search engine updates and evolving best practices.
• Identify opportunities to improve discovery of information, products, and content across platforms.
• Provide recommendations and insights to support future organic growth initiatives.
• Assist with testing, research, and measurement of new organic opportunities.
• Collaborate with SEO, eCommerce, Marketing, Content, Product, Design, and Development teams.

Skills

SEO principles

Digital marketing

Analytics

Content strategy

Collaboration

Communication

Tools

Google Analytics

Google Search Console

Job description

Summary:

The SEO & Organic Growth Lead is responsible for supporting strategies that improve the company’s organic visibility, customer discovery, and digital presence. This position will work alongside the SEO On-Page Lead and eCommerce team to identify opportunities that support organic growth, improve customer experience, and increase visibility across digital platforms.

The SEO & Organic Growth Lead is responsible for supporting strategies that improve the company’s organic visibility, customer discovery, and digital presence. This position will work alongside the SEO On-Page Lead and eCommerce team to identify opportunities that support organic growth, improve customer experience, and increase visibility across digital platforms.

The ideal candidate will have a strong foundation in SEO and eCommerce with a curiosity and desire to learn how search continues to evolve. This role will stay informed on emerging search trends, including AI-powered search experiences, generative search, answer engines, and other developing technologies, while helping the company adapt its organic strategy as the digital landscape changes.

This position reports to the eCommerce Manager and collaborates closely with SEO, eCommerce, Marketing, Content, Product, Development, Design, and other internal teams.

Main Duties and Responsibilities:

Organic Growth & Search Strategy:

• Support organic growth strategies aligned with company and eCommerce objectives.
• Partner with the SEO On-Page Lead to identify opportunities to improve organic visibility, customer discovery, and website performance.
• Research customer search behavior, industry trends, competitor activity, and changes in how customers discover products and information.
• Monitor search engine updates, industry developments, and evolving best practices.
• Identify opportunities to improve how company information, products, and content are discovered across digital platforms.
• Provide recommendations and insights to support future organic growth initiatives.
• Assist with testing, research, and measurement of new organic opportunities.

Emerging Search & Industry Trends:

• Stay informed on developments in SEO, AI-powered search, generative search, answer engines, and other emerging digital discovery platforms.
• Research how changes in search technology and customer behavior may impact organic visibility and eCommerce performance.
• Develop an understanding of emerging concepts such as GEO, AEO, and LLM-powered search experiences.
• Identify potential opportunities and provide recommendations as industry best practices continue to develop and share relevant insights and trends with internal teams.

Analytics & Insights:

• Monitor organic search performance and identify trends, opportunities, and areas for improvement.
• Analyze organic traffic, customer behavior, competitive positioning, and industry changes.
• Assist with reporting and communicating organic performance insights.
• Use data and research to support strategic decision-making.

Content & Customer Discovery:

• Research customer search needs, questions, and behaviors to identify content opportunities.
• Collaborate with Content and Marketing teams to support content strategies that align with customer needs.
• Identify opportunities to improve content quality, usefulness, and discoverability.
• Provide recommendations to better connect customers with relevant information and products.

Cross-Functional Collaboration:

• Collaborate with SEO, eCommerce, Marketing, Product, Development, Design, and other internal teams.
• Provide recommendations that support organic growth and customer discovery initiatives.
• Participate in digital projects where search visibility and customer experience are impacted.
• Communicate trends, insights, and recommendations clearly to technical and non-technical teams.
• Performs other duties as assigned.

Job Requirements:

• Experience or demonstrated knowledge in SEO, eCommerce, digital marketing, content strategy, analytics, or related fields preferred.
• Strong understanding of SEO principles and digital marketing fundamentals.
• Understanding of eCommerce platforms, customer journeys, and online shopping behavior.
• Strong interest in emerging technologies, AI, search innovation, and evolving customer behaviors.
• Ability to research, analyze, and communicate industry trends and opportunities.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Ability to collaborate effectively with technical and non-technical teams.
• Experience with analytics and search tools such as Google Analytics/GA4, Google Search Console, and SEO platforms preferred.
• Must be a detail-oriented self-starter who is focused, goal-driven, and comfortable working independently.
• Must possess and maintain a positive attitude and work effectively as part of a team.

Shift:

Mon-Fri, Day Shift, 8am - 5pm

• NOT A REMOTE POSITION

Benefits:

• Medical, dental, and vision insurances
• 401k plan, with 4% employer matching upon meeting eligibility requirements
• Employer paid life insurance
• Voluntary benefits-Supplemental life, cancer, accident, etc.
• PTO, 6 Paid Holidays

Working Conditions:

Job will include periods of standing, walking, reaching, stooping/kneeling, and bending. Stair climbing and walking on uneven surfaces will also be present. Long periods of sitting and computer screen viewing will be required. Constant use of hand/arms due to computer data entry duties.