Ecommerce and Marketing Manager

Cynthia Rowley; New York (NY); On-site; USD 170,000 - 190,000; Full time

Job summary

Cynthia Rowley seeks a creative E-commerce and Marketing Manager to enhance its direct-to-consumer business and online presence. The role involves managing the Shopify platform, executing digital marketing strategies, and focusing on customer engagement to drive growth. Ideal candidates will bring analytical skills and a passion for delivering a rich digital experience.

Qualifications

• 2+ years experience in E-commerce and Digital Marketing, preferably in fashion or lifestyle.
• Strong understanding of online customer journeys.

Responsibilities

• Develop strategies to grow online revenue and conversions.
• Lead email marketing campaigns from concept to execution.
• Monitor and report on performance against goals.

Skills

Analytical skills

Project management

Digital marketing

SEO

Customer engagement

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Shopify

Klaviyo

Job description

Cynthia Rowley is a leading global lifestyle brand based in New York City, known for women’s

ready-to-wear, accessories, small leather goods, activewear including ski, surf, and swimwear.

Cynthia Rowley is a community of creative, smart entrepreneurs seeking exceptional talent to further

build the brand. Our headquarters is based in New York City. For more information on Cynthia

Rowley, please visit www.CynthiaRowley.com.

JOB TITLE: E-commerce and Marketing Manager

We are looking for a creative, motivated, and adaptable E-commerce and Marketing Manager to help

drive the growth of our direct-to-consumer business and online presence. This role focuses on

working with the E-commerce and Marketing team to manage and maintain our website, ensuring it’s

always up-to-date, polished, and aligned with our goals and initiatives. Additionally, the role involves

developing and executing strategies across the website, email, and digital campaigns to maximize

sales, engagement, and loyalty. The ideal candidate is analytical, entrepreneurial, and passionate

about delivering a rich, on-brand digital experience for Cynthia Rowley’s community of shoppers.

Key Responsibilities

E-commerce Strategy & Operations

• Develop and execute strategies to grow online revenue and conversions.
• Manage and maintain Shopify platform, including product launches, promotions, pricing, and site content.
• Monitor website performance, sales trends, and customer behavior, and use these insights to make data-informed decisions.
• Develop and implement enhancement initiatives to improve user experience, drive conversions, and lift average order values

Digital Marketing & Customer Acquisition

• Lead email marketing campaigns, from concept and creative direction to execution and optimization.
• Manage digital marketing calendar to align promotions with key drops, holidays, and events.

Retention & Loyalty

• Develop strategies to increase repeat transactions and loyalty, including loyalty programs, special promotions, and personalized content.
• Utilize customer data and segmentation to send tailored messages and promotions.

Analysis & Reporting

• Monitor and report on website, email, and social media performance against goals.
• Provide actionable recommendations to maximize return on ad spend and drive profitable growth.

Cross-Functional Collaboration

• Work closely with Product, Customer Service, and Retail teams to align messaging, promotions, and inventory strategies.
• Support creative initiatives and photo shoots by helping select products and stories to highlight.

Skills & Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 2+ years experience in E-commerce and Digital Marketing, preferably in fashion, lifestyle, or luxury.
• Experience working with Shopify and Klaviyo
• Strong understanding of digital marketing, SEO, and online customer journeys.
• Analytical and results-oriented, with the ability to adjust strategies based on performance data.
• Collaborative, adaptable, and motivated to contribute to a growing team in a fast-paced environment.
• Excellent communication and project management skills.

Work Requirements

• Based in New York City; ability to work on-site M–F, 10am–6pm.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Apparel & Fashion

Referrals increase your chances of interviewing at Cynthia Rowley by 2x

Get notified about new Ecommerce Marketing Manager jobs in New York, NY.

New York, NY $170,000.00-$190,000.00 1 week ago

Floral Park, NY $100,000.00-$110,000.00 1 month ago

New York, NY $180,000.00-$220,000.00 1 day ago

Director, Global Head of Brand Marketing - Facebook

New York, NY $227,000.00-$296,000.00 3 days ago

Marketing Director/Director of Commercial Brand Strategy

Brooklyn, NY $150,000.00-$175,000.00 1 week ago

New York, NY $296,000.00-$356,000.00 1 week ago

New York, NY $200,000.00-$230,000.00 1 week ago

New York, NY $150,000.00-$170,000.00 2 weeks ago

New York, NY $160,000.00-$190,000.00 1 week ago

E-Commerce Marketing Manager (In-Person, Full-Time – NYC)

New York, NY $227,000.00-$296,000.00 1 week ago

New York, NY $70,000.00-$80,000.00 17 hours ago

New York, NY $110,000.00-$140,000.00 1 day ago

New York, NY $96,000.00-$118,000.00 4 months ago

Associate Director, Digital Marketing - Alamo

New York, NY $70,000.00-$80,000.00 4 days ago

New York City Metropolitan Area $150,000.00-$200,000.00 4 days ago

Manhattan, NY $65,000.00-$70,000.00 3 weeks ago

New York, NY $136,416.00-$182,736.00 1 week ago

New York, NY $150,000.00-$190,000.00 5 days ago

New York, NY $180,000.00-$240,000.00 5 days ago

Senior Director of Sports & Creative Marketing

New York, NY $135,000.00-$185,000.00 4 days ago

New York, NY $170,000.00-$182,000.00 2 days ago

New York, NY $96,000.00-$120,000.00 4 days ago

Marketing Director NYC-based Michelin star rated Restaurant Group

New York, NY $120,000.00-$180,000.00 8 hours ago

Director, Global Product Marketing - Fragrance

New York, NY $180,000.00-$205,000.00 1 month ago

Director, Integrated Marketing & Planning

New York, NY $130,000.00-$150,000.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.