Ecommerce Analytics & Launch Lead (DTC)

Fanatics; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Fanatics is seeking an Ecommerce Assistant Manager to join the Ecommerce Commercial Team. This role will manage day-to-day commercial workstreams across Topps.com, Fanatics.com, and TikTok Shop, with a focus on business reporting and analysis, product launch support, merchandising, and commercial initiatives.

The ideal candidate will demonstrate strong analytical and organizational skills, with the ability to independently manage multiple workstreams, translate data into actionable

Qualifications

• 3–5 years in ecommerce, commerce planning, analytics, or related field.
• Strong proficiency in Excel or Google Sheets and large data sets.
• Ability to translate data into actionable insights.
• Experience across multiple ecommerce channels including social commerce a plus.
• Proven ability to manage multiple workstreams and deadlines.
• Excellent written and verbal communication; cross-functional collaboration.

Responsibilities

• Own daily and weekly DTC reporting across Topps.com, Fanatics.com, and TikTok Shop, tracking key commercial KPIs and delivering clear insights into business performance.
• Analyze product and SKU-level results across sales velocity, sell-through, product mix, and customer behavior to identify key drivers and areas of opportunity.
• Deliver weekly business updates with accurate reporting, insights, and relevant historical comparisons.
• Investigate performance trends and underlying drivers, partnering with Analytics as needed.
• Build and maintain historical benchmarks to inform commercial planning and decision-making.
• Own detailed launch tracking across DTC commercial planning tools, ensuring information remains accurate and current.
• Manage product performance across DTC channels, including sales velocity, sell-through, customer participation, and results against expectations.
• Build historical product comparisons and benchmarks to inform Ecommerce recommendations.
• Lead post-launch analysis, identifying key findings and learnings to inform future releases.
• Own analytical workstreams across products, customers, launches, and channels to answer key business questions and inform Ecommerce recommendations.
• Proactively identify trends and opportunities across the DTC business, translating findings into recommended actions.
• Analyze customer behavior to identify opportunities across acquisition, retention, product affinity, and incremental growth.
• Evaluate performance across Topps.com, Fanatics.com, and TikTok Shop to identify channel-specific trends and opportunities.
• Own assigned Ecommerce merchandising and commercial initiatives, including cross-sell, upsell, bundles, promotions, and other opportunities to drive customer engagement and incremental sales.
• Identify new merchandising and commercial opportunities based on customer behavior, product performance, and channel trends.
• Drive measurement of Ecommerce tests and commercial initiatives, translating results into key learnings and recommended next steps.
• Lead assigned commercial projects from planning through execution and measurement, partnering cross-functionally as needed.

Skills

Analytical thinking

Project management

Communication skills

Cross-functional collaboration

Attention to detail

Tools

Excel/Sheets

Job description

Fanatics is seeking an Ecommerce Assistant Manager to join the Ecommerce Commercial Team. This role will manage day-to-day commercial workstreams across Topps.com, Fanatics.com, and TikTok Shop, with a focus on business reporting and analysis, product launch support, merchandising, and commercial initiatives.

The ideal candidate will demonstrate strong analytical and organizational skills, with the ability to independently manage multiple workstreams, translate data into actionable