Assistant Manager, E-Commerce (DTC)

Fanatics; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Fanatics is seeking an Ecommerce Assistant Manager to join the Ecommerce Commercial Team. This role will manage day-to-day commercial workstreams across Topps.com, Fanatics.com, and TikTok Shop, with a focus on business reporting and analysis, product launch support, merchandising, and commercial initiatives.

The ideal candidate will demonstrate strong analytical and organizational skills, with the ability to independently manage multiple workstreams, translate data into actionable

Qualifications

• 3–5 years in ecommerce, commerce planning, analytics, or related field.
• Strong proficiency in Excel or Google Sheets and large data sets.
• Ability to translate data into actionable insights.
• Experience across multiple ecommerce channels including social commerce a plus.
• Proven ability to manage multiple workstreams and deadlines.
• Excellent written and verbal communication; cross-functional collaboration.

Responsibilities

• Own daily and weekly DTC reporting across Topps.com, Fanatics.com, and TikTok Shop, tracking key commercial KPIs and delivering clear insights into business performance.
• Analyze product and SKU-level results across sales velocity, sell-through, product mix, and customer behavior to identify key drivers and areas of opportunity.
• Deliver weekly business updates with accurate reporting, insights, and relevant historical comparisons.
• Investigate performance trends and underlying drivers, partnering with Analytics as needed.
• Build and maintain historical benchmarks to inform commercial planning and decision-making.
• Own detailed launch tracking across DTC commercial planning tools, ensuring information remains accurate and current.
• Manage product performance across DTC channels, including sales velocity, sell-through, customer participation, and results against expectations.
• Build historical product comparisons and benchmarks to inform Ecommerce recommendations.
• Lead post-launch analysis, identifying key findings and learnings to inform future releases.
• Own analytical workstreams across products, customers, launches, and channels to answer key business questions and inform Ecommerce recommendations.
• Proactively identify trends and opportunities across the DTC business, translating findings into recommended actions.
• Analyze customer behavior to identify opportunities across acquisition, retention, product affinity, and incremental growth.
• Evaluate performance across Topps.com, Fanatics.com, and TikTok Shop to identify channel-specific trends and opportunities.
• Own assigned Ecommerce merchandising and commercial initiatives, including cross-sell, upsell, bundles, promotions, and other opportunities to drive customer engagement and incremental sales.
• Identify new merchandising and commercial opportunities based on customer behavior, product performance, and channel trends.
• Drive measurement of Ecommerce tests and commercial initiatives, translating results into key learnings and recommended next steps.
• Lead assigned commercial projects from planning through execution and measurement, partnering cross-functionally as needed.

Skills

Analytical thinking

Project management

Communication skills

Cross-functional collaboration

Attention to detail

Tools

Excel/Sheets

Job description

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Company

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Job Purpose

We are seeking a detail-oriented and results-driven Ecommerce Assistant Manager to join the Ecommerce Commercial Team. This role will manage key day-to-day commercial workstreams across Topps.com, Fanatics.com, and TikTok Shop, with a focus on business reporting and analysis, product launch support, merchandising, and commercial initiatives.

The ideal candidate will demonstrate strong analytical and organizational skills, with the ability to independently manage multiple workstreams, translate data into actionable recommendations, and identify opportunities to improve performance across DTC channels.

This role will report to the Ecommerce Manager, DTC, and will work closely with Go-To-Market (GTM), Ecommerce Operations, Performance Marketing, Analytics, Lifecycle (CRM), and other cross-functional teams.

Key Responsibilities

Business Reporting & Analytics

• Own daily and weekly DTC reporting across Topps.com, Fanatics.com, and TikTok Shop, tracking key commercial KPIs and delivering clear insights into business performance.
• Analyze product and SKU-level results across sales velocity, sell-through, product mix, and customer behavior to identify key drivers and areas of opportunity.
• Deliver weekly business updates with accurate reporting, insights, and relevant historical comparisons.
• Investigate performance trends and underlying drivers, partnering with Analytics as needed.
• Build and maintain historical benchmarks to inform commercial planning and decision-making.

Product Launch Support & Analysis

• Own detailed launch tracking across DTC commercial planning tools, ensuring information remains accurate and current.
• Manage product performance across DTC channels, including sales velocity, sell-through, customer participation, and results against expectations.
• Build historical product comparisons and benchmarks to inform Ecommerce recommendations.
• Lead post-launch analysis, identifying key findings and learnings to inform future releases.

Commercial Analysis & Insights

• Own analytical workstreams across products, customers, launches, and channels to answer key business questions and inform Ecommerce recommendations.
• Proactively identify trends and opportunities across the DTC business, translating findings into recommended actions.
• Analyze customer behavior to identify opportunities across acquisition, retention, product affinity, and incremental growth.
• Evaluate performance across Topps.com, Fanatics.com, and TikTok Shop to identify channel-specific trends and opportunities.
• Own assigned Ecommerce merchandising and commercial initiatives, including cross-sell, upsell, bundles, promotions, and other opportunities to drive customer engagement and incremental sales.
• Identify new merchandising and commercial opportunities based on customer behavior, product performance, and channel trends.
• Drive measurement of Ecommerce tests and commercial initiatives, translating results into key learnings and recommended next steps.
• Lead assigned commercial projects from planning through execution and measurement, partnering cross-functionally as needed.

Business Operations & Tools

• Own and maintain key commercial planning tools, release calendars, dashboards, trackers, and recurring DTC materials.
• Drive improvements to recurring commercial processes and reporting to increase team efficiency and visibility.
• Prepare insights and materials for Ecommerce meetings, business reviews, and leadership discussions.
• Partner with Analytics on dashboard and reporting enhancements, validating outputs and representing DTC business needs.
• Identify opportunities to streamline manual processes through automation and improved tools.

Qualifications

• 3–5 years of experience in ecommerce, commercial planning, merchandising, analytics, business operations, or a related field.
• Strong proficiency in Excel and/or Google Sheets, with experience organizing and analyzing large data sets.
• Strong analytical skills with the ability to translate data into clear business insights and recommended actions.
• Experience with ecommerce performance reporting, merchandising, commercial planning, product launches, or a similar DTC environment.
• Experience working across multiple ecommerce channels or platforms; experience with social commerce platforms such as TikTok Shop is a plus.
• Proven ability to independently manage multiple workstreams, priorities, and deadlines and drive projects through completion.
• Strong attention to detail and ability to operate effectively in a fast-paced environment.
• Experience working cross-functionally with teams such as Operations, Analytics, Marketing, CRM, Merchandising, or Go-To-Market.
• Strong verbal and written communication skills, with the ability to clearly present findings and recommendations.
• Experience with reporting, visualization, AI, or automation tools to support analysis and improve efficiency is a plus.
• Passion for sports, collectibles, and/or ecommerce is a plus.

ABOUT US

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.