Ecommerce Analytics & Insights Lead — Hybrid Role

Mattel; El Segundo (CA); On-site; USD 117,000 - 146,000; Full time

Job summary

Mattel is seeking an Associate Manager, Ecommerce Analytics and Insights to transform ecommerce and consumer data into actionable business insights. You will partner with the DTC organization to measure performance, identify opportunities, and enable data-led decision making.

This role combines hands-on analytics, measurement strategy, and dashboard development to advance Mattel’s Direct-to-Consumer analytics capabilities, reporting to the Sr. Manager, Analytics and Insights.

Qualifications

• Bachelor's in Marketing, Statistics, Computer Science, Economics, Mathematics, Engineering, Finance, or related field.
• 5 years of experience working in ecommerce or a related field.
• Proficiency in SQL/BigQuery or similar environment, Advanced SQL and Python or R preferred.
• Familiarity with Google Analytics and data visualization tools (Data Studio or Tableau).
• Understanding of predictive analytics and RFM Scoring.
• Excellent communication and presentation skills.

Responsibilities

• Provide regular performance reporting and communicate key learnings to leaders.
• Partner with stakeholders to understand business questions, use SQL/Python to retrieve and analyze data, present insights, and recommend opportunities.
• Support ad hoc projects across product management, marketing, merchandising, and UX/UI teams.
• Create and maintain business-facing dashboards to enable analytics for the broader business.
• Drive vision and contribute to analytics roadmap and digital data capabilities.
• Coordinate updates to data flows with product management teams for consistency of tracking and measurement.
• Partner with Data and Product Management on strategies to improve consumer analytics capabilities.
• Support initiatives related to advanced analytics, UI/UX personalization, and A/B testing.
• Serve as an internal subject matter expert for web analytics and ecommerce data.
• Establish and maintain strong relationships with key business stakeholders.

Skills

Advanced SQL

Python or R

Data-driven mindset

Communication skills

Education

Bachelor’s in Marketing, Statistics, Computer Science, Economics, Mathematics, Engineering, Finance, or related field

Tools

BigQuery

Google Analytics

Data Studio

Tableau

Job description

Mattel is seeking an Associate Manager, Ecommerce Analytics and Insights to transform ecommerce and consumer data into actionable business insights. You will partner with the DTC organization to measure performance, identify opportunities, and enable data-led decision making.

This role combines hands-on analytics, measurement strategy, and dashboard development to advance Mattel’s Direct-to-Consumer analytics capabilities, reporting to the Sr. Manager, Analytics and Insights.