Ecommerce Analytics & Growth Lead

Vida Shoes International; United States; A distancia; USD 8200 - 12.000; Jornada completa

Descripción de la vacante

Vida Shoes International seeks an Analyst to own ecommerce analytics and paid acquisition. You will track channel performance, optimize spend, and communicate clear recommendations to marketing, merchandising, and leadership.

Proficiency with spreadsheets, SQL, GA4, and major ad platforms is essential. You will build dashboards in Looker Studio / Tableau / Power BI, analyze funnel metrics and attribution, and help forecast revenue and promotions for seasonal peaks.

Formación

• 2–4 years of experience in ecommerce, digital marketing, or retail analytics.
• Strong SQL skills and advanced Excel/Google Sheets.
• Hands-on experience with GA4 and at least two major ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, Amazon Advertising).
• Experience building dashboards in a BI tool.
• Solid grasp of performance marketing metrics, funnel analysis, and attribution concepts.
• Working knowledge of A/B testing and basic statistics.
• The ability to explain complex data simply and turn analysis into clear, actionable recommendations.
• Attention to detail and a healthy skepticism about data quality.

Responsabilidades

• Own reporting on ecommerce performance and paid media across major channels.
• Build and maintain dashboards in Looker Studio / Tableau / Power BI.
• Analyze campaign and channel performance and recommend budget allocation and bid, audience, and creative optimizations.
• Design, run, and read A/B tests on landing pages and campaigns.
• Evaluate attribution across channels using GA4 and MMM approaches where available.
• Analyze customer behavior including LTV, cohorts, retention, and CAC by channel.
• Support merchandising and promotional planning with performance analysis.
• Forecast revenue and marketing spend for weekly, monthly, and seasonal peaks.
• Audit tracking and data quality (pixels, UTMs, GA4 events) with marketing and engineering.
• Present findings to non-technical stakeholders with clear, actionable recommendations.

Conocimientos

SQL

Excel/Sheets

A/B testing

Data storytelling

Data quality

Herramientas

GA4

Looker Studio

Tableau

Power BI

Google Ads

Meta Ads Manager

TikTok Ads

Amazon Advertising

Descripción del empleo

Vida Shoes International seeks an Analyst to own ecommerce analytics and paid acquisition. You will track channel performance, optimize spend, and communicate clear recommendations to marketing, merchandising, and leadership.

Proficiency with spreadsheets, SQL, GA4, and major ad platforms is essential. You will build dashboards in Looker Studio / Tableau / Power BI, analyze funnel metrics and attribution, and help forecast revenue and promotions for seasonal peaks.