East Coast Foodservice Activation Manager

Australian Agricultural Company (AACo); New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Tailored career development and growth

Flexible work arrangements

Training and mentoring

Collaborative inclusive culture

Meaningful purpose

Job summary

Westholme Wagyu is seeking a Customer Activation Manager to bring the brand to life in the New York and East Coast food scene. You will connect with chefs, restaurants, distributors and foodservice partners through activations, events and customer experiences, partnering with sales and global marketing to translate insights into measurable commercial outcomes.

We’re looking for an energetic marketer who can think big, execute brilliantly and build strong relationships across the industry.

Qualifications

• 3+ years’ experience in brand or customer marketing, ideally within food, beverage, hospitality or premium consumer goods.
• Strong understanding of the New York and East Coast foodservice landscape.
• Proven experience developing and delivering activation, event and customer engagement strategies.
• Experience managing agencies, budgets and multiple stakeholders across complex projects.
• Strong commercial acumen with the ability to translate data and insights into business outcomes.
• Exceptional communication, influencing and relationship-building skills.
• Highly organised and proactive, balancing strategy and execution.
• Confident working autonomously in a fast-paced environment while collaborating with global teams.

Responsibilities

• Lead customer marketing and activation plans across the East Coast US region, aligning brand strategy with commercial priorities.
• Design and deliver high-impact marketing programs, events and brand experiences that engage distributors, chefs and customers.
• Partner with the US Sales team to drive brand growth and unlock opportunities within key accounts and channels.
• Manage agency partners, activation resources and marketing budgets to ensure exceptional execution and ROI.
• Leverage market intelligence, customer insights and performance data to inform decisions and optimise future initiatives.
• Develop compelling customer-facing tools, presentations and marketing collateral that support business growth.
• Act as the voice of the market, providing insights that influence regional and global marketing strategies.

Skills

Brand marketing

Activation programs

Budget management

Stakeholder management

Data insights

Communication

Job description

Westholme Wagyu is seeking a Customer Activation Manager to bring the brand to life in the New York and East Coast food scene. You will connect with chefs, restaurants, distributors and foodservice partners through activations, events and customer experiences, partnering with sales and global marketing to translate insights into measurable commercial outcomes.

We’re looking for an energetic marketer who can think big, execute brilliantly and build strong relationships across the industry.