East Coast Field Marketing Lead for Conferences & ROI

FurtherAI Inc.; New York (NY); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Health benefits

Stock options

Unlimited PTO

In-office culture NYC

Lunch onsite

Team events

Commuter benefits

Job summary

FurtherAI Inc. in New York City is seeking a Senior Field Marketing Manager to own all East Coast events, including conferences, ancillary events, and hosted gatherings. The role emphasizes strategy, execution, and ROI, with collaboration across teams to maximize pipeline and revenue.

You will work closely with Sales, shape the event playbook, manage budgets, and report results to leadership, with a clear path to leadership as the company scales.

Qualifications

• 7+ years in B2B field or event marketing with regional or national scope.
• Proven track record tying events to pipeline and revenue.
• Experience running conferences, ancillary events, and owned events.
• Strong strategic judgement paired with hands-on execution.
• Proven ability to partner with Sales and hold teams to goals.
• Comfort with CRM data, dashboards, and leadership readouts.
• Experience using AI to streamline event execution and reporting.

Responsibilities

• Set and own East Coast event strategy, calendar, and budget across conferences and events.
• Plan and execute events with clear ROI, milestones, and sign-off points.
• Equip Sales with target accounts and meeting goals; support follow-ups.
• Collaborate with marketing to schedule email and social campaigns pre-event.
• Lead on-site operations; ensure booth presence and team readiness.
• Define success metrics and report ROI to leadership.

Skills

Strategic marketing

Event management

ROI analysis

Sales alignment

On-site execution

CRM dashboards

Education

Bachelor's degree in Marketing

Tools

Salesforce

Tableau

Excel

Job description

FurtherAI Inc. in New York City is seeking a Senior Field Marketing Manager to own all East Coast events, including conferences, ancillary events, and hosted gatherings. The role emphasizes strategy, execution, and ROI, with collaboration across teams to maximize pipeline and revenue.

You will work closely with Sales, shape the event playbook, manage budgets, and report results to leadership, with a clear path to leadership as the company scales.