Earned Media Strategy Director — Hybrid in Boston

Interpublic; Boston (MA); Hybrid; USD 95,000 - 125,000; Full time

Job summary

Weber Shandwick in Boston seeks an Account Director to lead earned media strategy on a hybrid schedule. You will shape integrated communications programs, counsel senior leaders, and build strong media relations across business and trade outlets.

This role requires 7–9 years of earned media experience, a bachelor's degree, and a proven track record of delivering high-impact campaigns for complex clients. Join the Weber Advisory corporate unit to drive coverage, strategic storytelling, and client

Qualifications

• 7–9 years of experience in earned media strategy and leadership of media campaigns.
• Experience providing counsel to senior leaders and overseeing relationship-building with top-tier media.
• Proven track record of delivering integrated media programs across multiple sectors.

Responsibilities

• Shape and execute integrated communications strategies with agency and client teams.
• Counsel and interact effectively with clients and leaders at client organizations.
• Build and maintain relationships with top-tier media across business, local and national outlets.
• Develop compelling, newsworthy stories that drive earned coverage and senior leadership visibility.
• Lead and mentor junior team members and drive cross-team collaboration.
• Cultivate new business opportunities and contribute to pitches.

Skills

Earned media strategy

Media relations

Client counseling

Strategic thinking

Leadership

Education

Bachelor's degree

Job description

Weber Shandwick in Boston seeks an Account Director to lead earned media strategy on a hybrid schedule. You will shape integrated communications programs, counsel senior leaders, and build strong media relations across business and trade outlets.

This role requires 7–9 years of earned media experience, a bachelor's degree, and a proven track record of delivering high-impact campaigns for complex clients. Join the Weber Advisory corporate unit to drive coverage, strategic storytelling, and client