Account Director, Earned Media Strategy

Weber Shandwick; Boston (MA); Hybrid; USD 95,000 - 125,000; Full time

Job summary

Weber Shandwick in Boston seeks an Account Director on the Corporate team to lead integrated communications and earned media strategies for private- and public-sector clients at the intersection of business, policy, media and culture.

You will manage multi-disciplinary teams, shape storytelling across traditional and digital platforms, counsel senior leaders, and drive high-impact campaigns with a client-first mindset.

Qualifications

• 7-9 years of experience in leading integrated media projects and campaigns.
• Strong earned media relations experience across business media.
• Experience advising senior leaders and executives.
• Ability to manage multi-disciplinary teams and complex client engagements.

Responsibilities

• Shape and execute integrated communications strategies with agency and client teams.
• Counsel and interact effectively with client leaders and stakeholders.
• Build and maintain relationships with top-tier media across business and national/local coverage.
• Lead and mentor junior team members on campaigns and client work.
• Develop strategic, earned-first plans and craft pitches, press releases, and messaging docs.
• Collaborate with cross-agency partners to deliver large-scale campaigns.

Skills

Integrated media campaigns

Earned media relations

Counsel to senior leaders

Cross-disciplinary leadership

Job description

Who We Are

Boston, Massachusetts, United States of America

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a curious, creative, and media-savvy Account Director to join our team in Boston. This role is on our Corporate team, part of Weber Advisory – a unit delivering trusted, agile C-suite counsel by blending communications expertise with cultural insights to accelerate stakeholder and organizational value. This role will focus on developing and executing communications, reputation and earned media strategies for both private- and public-sector clients at the intersection of business, policy, media and culture.

The ideal candidate is a seasoned media strategist who understands the complexity of today’s business world and has a passion for creating communications strategies that make a real-world impact. They bring a proven track record of delivering effective integrated media campaigns and experience thriving on high-performing teams in a fast-paced environment. Candidates should have experience working with corporations across multiple sectors – experience in technology, financial services, consumer lifestyle and/or healthcare is particularly relevant.

This position will be based in our Boston office on a hybrid schedule.

About you

You live for a great story and have the strategic savvy to shape and deliver stories to multiple audiences across media platforms. With deep knowledge of both top-tier business and industry trade media, you know how to get stories placed — and noticed. You move seamlessly between legacy media and emerging platforms, and you know what’s now, what’s next, and how to help organizations break through.

You’re a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to ambiguity, all while juggling deadlines, media moments, and client needs with calm confidence. You’re immersed in media and culture and know how to turn insights into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and drive to everything you do. Ready to drive high-impact communications? Let’s talk.

Responsibilities

• Shape and execute integrated communications strategies in partnership with agency and client teams
• Counsel and interact effectively with clients and leaders at client organizations
• Build and maintain excellent relationships with top-tier media across business, national/local broadcast, and relevant industry verticals
• Immersed in the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly
• Approach client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context
• Proactively and reactively craft compelling, newsworthy stories that drive earned coverage
• Develop strategic, earned-first plans and write high-quality media materials, including pitches, press releases, and messaging documents
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
• Collaborate with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
• Mentor and develop junior team members through hands‑on guidance, feedback, and professional development
• Cultivate and participate in new business opportunities and pitches
• Strategic counsel and judgment – turning business, media and cultural context into clear recommendations
• Client Service – build trust and deliver results across engagements
• Critical Thinking – ask probing questions; anticipate and address gaps and needs
• Proactivity– exhibit relentless pursuit for new and innovative ideas
• Collaboration – build strong, high-impact relationships that deliver results
• Business Acumen – accelerate work to meet client and agency objectives
• Issues and Reputation Management – spotting emerging risks, assessing implications, and responding with sound judgment
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving issues
• Future‑Forward – curious and engaged in AI as tool to enhance work and impact

Basic Qualifications

• 7-9 years of experience
• Experience leading integrated media projects from start to finish, working with teams across various disciplines
• Robust earned strategy and media relations experience
• Experience providing counsel to senior leaders

ABOUT US

Weber Shandwick is part of Omnicom Public Relations and Omnicom (NYSE: OMC). For more information, visit https://www.webershandwick.com/.

$95,000 – $125,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days is directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Boston, Massachusetts, United States of America

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