Earned Media Director for Consumer Brands

Burson; Los Angeles (CA); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Competitive benefits package

Professional development opportunities

Mentorship programs

Job summary

Burson, part of WPP, is seeking an Account Director of Earned Media focused on Consumer and Brand clients in a hybrid Los Angeles setting. You will lead strategic media relations, develop integrated communications, and build executive storytelling powered by audience insights.

You will manage client relationships, guide campaigns across traditional and digital channels, and contribute to new business efforts. The role demands leadership, collaboration, and strong media instincts.

Qualifications

• 6–8 years in public relations, earned media, or integrated marketing communications.
• Proven experience developing and executing strategic earned media campaigns for consumer brands.
• Strong understanding of traditional, digital, social, influencer, and creator ecosystems.
• Experience building executive messaging and media strategies.
• Excellent client management and relationship-building skills.

Responsibilities

• Lead earned media programs grounded in audience insights, analytics and storytelling.
• Develop integrated communications connecting earned media with influencer, social, paid, and digital efforts.
• Build pitches, press materials and media briefings for client programs.
• Manage client meetings, planning sessions, and strategic recommendations.
• Collaborate with cross-functional teams to deliver integrated campaigns.

Skills

Public relations

Earned media

Strategic communications

Client management

Storytelling

Media monitoring

Analytics

Leadership

Tools

Cision

Muck Rack

Brandwatch

Newswhip

Job description

Burson, part of WPP, is seeking an Account Director of Earned Media focused on Consumer and Brand clients in a hybrid Los Angeles setting. You will lead strategic media relations, develop integrated communications, and build executive storytelling powered by audience insights.

You will manage client relationships, guide campaigns across traditional and digital channels, and contribute to new business efforts. The role demands leadership, collaboration, and strong media instincts.