Health & Wellness Earned Media Director

Burson Group; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation package

Job summary

Burson, part of WPP, is seeking an Account Director, Earned Media to lead earned media strategy and execution within the Health & Wellness practice. You will engage reporters, translate complex healthcare topics into compelling narratives, and guide teams across healthcare clients.

You will work hands-on developing media plans, manage day-to-day programs, and provide senior-level counsel on outreach strategies. This role offers a hybrid work model with an office presence in New York.

Qualifications

• 7+ years of experience in public relations and communications.
• Experience in earned media and healthcare, pharmaceutical or wellness sectors.
• Strong relationships with healthcare, business, consumer and trade journalists.
• Ability to translate complex healthcare topics into newsworthy narratives.

Responsibilities

• Develop and execute earned media strategies for healthcare clients.
• Build and maintain relationships with reporters and editors across media.
• Identify compelling stories from clinical data, trials, and product milestones.
• Translate scientific information into clear narratives for varied audiences.
• Provide strategic counsel on story positioning, media targets and outreach.
• Mentor junior team members and review media materials.
• Oversee media monitoring, measurement, and reporting.

Skills

Healthcare media relations

Media strategy

Strategic communications

Client counseling

Project management

Relationship building

Education

Bachelor's degree in Communications or related field

Tools

Media monitoring tools

Job description

Burson, part of WPP, is seeking an Account Director, Earned Media to lead earned media strategy and execution within the Health & Wellness practice. You will engage reporters, translate complex healthcare topics into compelling narratives, and guide teams across healthcare clients.

You will work hands-on developing media plans, manage day-to-day programs, and provide senior-level counsel on outreach strategies. This role offers a hybrid work model with an office presence in New York.