Earn Institutional BD & Growth

Binance; United States; Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Remote-first

Competitive compensation

Career growth

Job summary

Binance is seeking a seasoned professional to onboard Earn institutional and VIP clients and to direct collaborations across business units. You will steer campaigns, product development, and cross-BU initiatives to expand Earn adoption.

The role requires coordinating with overseas partners in English and Mandarin, driving long-term growth, and shaping the direction of the Earn Platform in a fast-paced, remote-first environment.

Qualifications

• 3+ years of experience in Institutional Sales, Growth & Products with commercial metrics.
• Strong product ownership mindset for multi-BU / multi-product deals.
• Experience in Earn, wealth management, yield/staking or crypto products preferred.
• Bilingual English/Mandarin to coordinate with overseas partners.

Responsibilities

• Onboard new Earn institutional and VIP clients.
• Manage Earn Institutional initiatives and direction of campaigns and product development.
• Bridge VIP Team and Earn Team.
• Streamline SOPs, collaborations and escalations with Earn Institutional team.
• Turn cross-BU requests into product improvements and campaigns.
• Align Earn Institutional offerings and internal Earn communications.
• Lead institutional BD deals and long-term Growth for Earn.
• Apply strategy across cross-BU initiatives (Affiliates, CMKT, etc.).

Skills

Institutional sales experience

Cross-functional collaboration

Stakeholder management

Proactive/self-driven

English/Mandarin bilingual

Understanding of Earn products

Education

Bachelor’s degree in Business/Finance/Economics

MBA/CFA/CAIA preferred

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Requirement

• 3+ years of experience in Institutional Sales, Growth & Products with experience driving commercial metrics (e.g. AUM / TVL / Revenue);
• Strong product / business owner mindset - experienced and able to handle complex multi-BU / multi-product deals and understand commercials, industry trends & leverage opportunities.
• Deep understanding of underlying operating logic of Earn products.
• Self-driven and proactive.
• Strong cross-team communication & stakeholder management
• Operations, Project or Product Management Experience at reputable fintech / crypto companies, preferably a CEX or Neobank or equiv. large organisation.
• Experience in Earn, wealth management, yield/staking, financial products, CEX or broader crypto/DeFi strongly preferred.
• Bachelor’s degree or higher in Business, Finance, Economics, or related fields. Advanced degrees or certifications (e.g., MBA, CFA, CAIA).
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
• Based in Asia time zone, ideally UTC+8 (2).

Responsibilities

• Onboard new earn institutional and VIP clients.
• Manage Earn Institutional Initiatives & direction of collaboration, campaigns, product development of VIP Earn Platform.
• Act as a bridge between VIP Team & Earn Team
• Work with Earn Institutional team to streamline SOP, collaborations & escalations
• Turn cross BU requests into actual product improvements & campaigns
• Uniform Earn Institutional offerings & Earn internal communication
• BD - Institutional deals
• Earn Growth side (long term alignment for Earn)
• Apply the same strategy across other cross-BU initiatives - e.g. Affiliates, CMKT,

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.