E-Commerce Specialist (TikTok Shop) - Bilingual in Korean MUST

SBT Global, Inc.; Costa Mesa (CA); On-site; USD 70,000 - 75,000; Full time

Job summary

SBT Global, Inc. is hiring an E-Commerce Specialist to own and scale the TikTok Shop business in Costa Mesa, CA. This full-time role focuses on end-to-end performance management, driving GMV growth, and maintaining account health and compliance.

You will lead affiliate/agency partnerships, manage promotions, and coordinate with internal teams and 3PLs to ensure customer satisfaction and sales targets are met. Strong ownership and execution skills are essential.

Qualifications

• 3+ years of experience in e-commerce or marketplace account management.
• Direct experience with TikTok Shop preferred.
• Fluency in Korean and English required.
• Experience in beauty, skincare, or cosmetics industry preferred.

Responsibilities

• Own end-to-end TikTok Shop business and drive GMV growth.
• Monitor and optimize key performance metrics (GMV, CVR, AOV).
• Ensure overall account health, compliance, and platform performance.

Skills

TikTok Shop

E-commerce management

Agency management

Cross-functional collaboration

Communication

Job description

Company Description

Job Title: E-Commerce Specialist (TikTok Shop)

Employment Type: Full-time

Experience Level: 3+ years

Compensation: 70-75k / year

We are seeking a highly driven and detail-oriented professional to own and scale our

TikTok Shop business. This role will be responsible for end-to-end performance

management, including driving GMV growth, optimizing key metrics, and ensuring

overall account health and compliance.

The ideal candidate will lead cross-functional initiatives across affiliate strategy, agency

and partner management, promotions, inventory planning, and fulfillment operations. This

position requires a strong understanding of e-commerce dynamics, hands-on

execution skills, and the ability to collaborate with internal teams and external

partners to deliver seamless customer experiences and achieve sales targets.

We’re looking for someone who is both detail-oriented and business-minded, with a

strong sense of ownership and accountability. The ideal candidate is comfortable

operating in ambiguity, can build and refine processes from the ground up, and is equally

confident navigating between strategic thinking and hands-on execution.

Job Description

1. TikTok Shop Business Ownership & Performance

• Own end-to-end TikTok Shop business and drive GMV growth
• Monitor and optimize key performance metrics (GMV, CVR, AOV)
• Ensure overall account health, compliance, and platform performance

2. Affiliate, Agency & Partner Management

• Manage TikTok Shop agency and external partners
• Own affiliate strategy and performance optimization
• Collaborate with influencer marketing team to maximize sales
• Serve as the main point of contact for TikTok Shop AMs

3. Promotions & Campaign Execution

• Plan and execute TikTok Shop promotions
• Manage campaign setup and updates within OMS
• Align promotional strategy with inventory and sales targets

4. Inventory Planning & Fulfillment Operations

• Own sales forecasting tailored to TikTok Shop dynamics
• Monitor inventory levels and prevent stockouts
• Coordinate with 3PL for order fulfillment and issue resolution

5. Customer Experience & Fulfillment Coordination

• Coordinate with internal CS team on shipping-related issues
• Serve as the main point of contact with 3PL to resolve fulfillment and operational issues
• Identify fulfillment-related inefficiencies and improve overall customer experience

Qualifications

• 3+ years of experience in e-commerce or marketplace account management
• Direct experience with TikTok Shop preferred
• Experience in beauty, skincare, or cosmetics industry preferred
• Strong communication skills with agencies, external partners and cross-functional teams
• Fluency in both Korean and English required
• Strong ownership mindset with the ability to manage end-to-end operations
• Hands-on approach with the ability to execute and support strategic initiative

Additional Information

All your information will be kept confidential according to EEO guidelines.

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