TikTok Shop Strategist

LG H&H USA, Inc.; Los Angeles (CA); On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) matching up to 6%

Life insurance

Wellness incentive programs

Dental & Vision

Job summary

LG H&H Americas in Los Angeles seeks a dynamic TikTok Shop Growth Manager to lead growth in social commerce for beauty brands. You will design sales and marketing strategies, partner with creators, and drive affiliate programs to boost revenue.

Responsibilities include leading TikTok ad campaigns, optimizing Shop merchandising, and analyzing performance to steer decisions. Requires 3+ years in DTC growth and a passion for wellness-focused beauty.

Qualifications

• 3+ years in DTC growth, eCommerce or social commerce.
• Strong influencer & paid social expertise.
• Analytical mindset for data-driven decisions.
• Excellent project management skills.
• Entrepreneurial, adaptable in a fast-paced environment.
• Passion for social media, esp. TikTok trends.
• Wellness space interest in beauty/personal care.

Responsibilities

• Sales & Marketing Strategy: Develop and execute growth strategies to drive revenue and partnerships.
• Creator Collaboration & Affiliate Management: Manage creators and affiliates, scale UGC and Live creators.
• TikTok Advertising & Growth: Lead campaigns using GMV Max and manage creative library.
• Shop Management & Merchandising: Optimize TikTok Shop listings, promotions, inventory planning.
• Trend Analysis & Adaptation: Track TikTok trends and adapt strategies accordingly.
• Performance Tracking & Reporting: Monitor KPIs and provide regular insights.
• Cross-Functional Collaboration: Align with marketing, merchandising, finance, and ops on growth goals.

Skills

DTC growth

eCommerce

Social commerce

TikTok ads

Analytical mindset

Project management

Entrepreneurial spirit

Influencer marketing

Vendor partnerships

Tools

GMV Max

TikTok Ads Manager

Job description

LG H&H Americas is a division of LG H&H, the #1 beauty and personal care company in Korea. With over 75 years of innovation in beauty and consumer products, LG H&H has expanded globally through a portfolio of skincare, cosmetics, and personal care brands across North America and Asia.

As LG H&H continues to expand its presence within the U.S. beauty market, we are seeking agile, entrepreneurial talent who can operate effectively within a fast-paced, lean, and highly collaborative global organization.

We are looking for a dynamic and highly drivenTikTok Shop Growth Managerto take our TikTok presence to the next level. If you thrive in a fast-paced, creative environment and have a passion for digital commerce and social media, we want you to lead the way.

Come and be part of a new team who will drive significant growth of LG H&H brands in beauty and personal care!

Who You Are

You're an innovative, strategic thinker with a passion for social commerce. You're not afraid to take bold, creative risks, and you excel at building scalable strategies that drive results. You have an entrepreneurial mindset, enjoy collaborating with creators, and are excited to be at the forefront of emerging digital trends.

Key Responsibilities

• Sales & Marketing Strategy:Develop and execute comprehensive sales and marketing strategies to drive revenue growth and increase affiliate partnerships. Collaborate with internal teams to meet aggressive growth and profitability targets.
• Creator Collaboration & Affiliate Management:Curate and oversee partnerships with creators to produce high-converting content. Manage ongoing affiliate UGC (user-generated content) and a roster of TikTok Live creators, ensuring they have the tools and direction needed to succeed at scale.
• TikTok Advertising & Growth:Lead TikTok advertising campaigns with hands-on experience using GMV Max and creative library management. Partner with the broader social advertising team to achieve brand-wide success.
• Shop Management & Merchandising:Optimize the TikTok Shop storefront, including product listings, promotions, merchandising, and inventory planning to maximize sales opportunities.
• Trend Analysis & Adaptation:Stay current with TikTok’s evolving features and trends to identify and leverage new growth opportunities. Continuously adapt strategies to stay ahead in this fast-changing environment.
• Performance Tracking & Reporting:Monitor key performance indicators (KPIs) for engagement, growth, and sales. Provide regular reports and insights to guide strategic decisions.
• Cross-Functional Collaboration:Work closely with digital marketing, merchandising, finance, and operations teams to align on growth goals, inventory management, and broader business objectives.

Qualifications

• Experience:3+ years in DTC growth, eCommerce, social commerce, or a related field.
• Influencer & Paid Social Expertise:Strong understanding of influencer marketing, social media strategies, and TikTok advertising.
• Analytical Mindset:Proficient in analyzing performance data to make informed, data-driven decisions.
• Project Management Skills:Highly organized with the ability to manage multiple initiatives and deadlines.
• Entrepreneurial Spirit:Adaptable, proactive, and comfortable in a fast-paced, ever-changing environment.
• Passion for Social Media:Strong interest in social media trends, particularly on TikTok, and emerging digital technologies.
• Wellness Enthusiast:Passion for the wellness space, including non-alcoholic beauty and personal cares, adaptogens, nootropics, and functional ingredients.
• Platform Expertise:In-depth knowledge of TikTok’s advertising platform, consumer behaviors, and shopping features.
• Willingness to Learn:Eagerness to grow quickly and help shape the future of eCommerce and the functional beauty and personal care industry.
• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits
• Wellness incentive programs

Why Join Us?

Join a rapidly growing, innovative company where you'll have the opportunity to make a significant impact. If you're excited about K-beauty, collaborating with top creators, and driving growth on one of the most dynamic social commerce platforms, we’d love to hear from you.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.