E-Commerce Specialist

Briggs & Stratton; Milwaukee (WI); On-site; USD 60,000 - 80,000; Full time

Job summary

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, seeks an E-Commerce Specialist to manage and grow the company's product portfolio across digital marketplaces, including Amazon. You will own end-to-end product listings, optimize catalog health, and implement data-driven pricing to maximize online revenue.

You will collaborate with cross-functional teams to develop search-optimized content, translate technical product data into buyer-friendly copy, monitor performance, and manage digital

Qualifications

• Bachelor’s Degree in Marketing, E-Commerce, Business Administration or related field OR equivalent education and experience
• Minimum of three years of hands-on experience directly managing online product storefronts or marketplace merchant portals
• Strong working knowledge of e-commerce seller platform mechanics, catalog integration, and digital storefront management
• Ability to analyze sales trends, pricing margins, SKU-level profitability, and multi-channel metrics using spreadsheet and reporting tools
• Familiarity with digital advertising strategies, keyword optimization, and performance tracking metrics
• Skilled at translating technical product data into accessible consumer messaging and collaborating effectively across teams
• Strong computer skills
• Fluent in English and primary language used in area of responsibility

Responsibilities

• Owning the end-to-end setup, catalog health, and ongoing optimization of product listings across assigned e-commerce marketplaces
• Monitoring daily account performance metrics, listing statuses, and inventory health to ensure continuous product availability and visibility
• Executing dynamic, data-driven pricing strategies to balance product sales volume with corporate profitability targets
• Evaluating competitive marketplace trends, channel compliance, and demand fluctuations to adjust promotional and advertising plans
• Conducting product-level profitability analyses, factoring in platform commissions, storage costs, and fulfillment fees
• Collaborating with cross-functional teams to develop search-optimized content, technical specifications, and enhanced brand media
• Translating complex technical product information into clear, buyer-friendly copy to improve conversion and minimize product returns
• Coordinating with internal teams and external agency partners to execute, monitor, and optimize digital search and display ad campaigns
• Conducting keyword and consumer search research to target relevant traffic while maintaining cost-effective advertising budgets

Skills

Data driven

E-commerce savvy

Problem solving

Strong computer skills

Fluent English

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing, E-Commerce, Business Administration or related field

Tools

Spreadsheet

Catalog integration tools

Job description

As an E-Commerce Specialist your goal is to manage, grow, and optimize the company's product portfolio across designated digital marketplace channels, including Amazon. You’ll also drive online revenue and brand presence by executing product catalog listings, implementing competitive pricing strategies, maintaining account health, and managing digital advertising campaigns.

You Will Do This By

• Owning the end-to-end setup, catalog health, and ongoing optimization of product listings across assigned e-commerce marketplaces.
• Monitoring daily account performance metrics, listing statuses, and inventory health to ensure continuous product availability and visibility.
• Executing dynamic, data-driven pricing strategies to balance product sales volume with corporate profitability targets.
• Evaluating competitive marketplace trends, channel compliance, and demand fluctuations to adjust promotional and advertising plans.
• Conducting product-level profitability analyses, factoring in platform commissions, storage costs, and fulfillment fees.
• Collaborating with cross-functional teams to develop search-optimized content, technical specifications, and enhanced brand media.
• Translating complex technical product information into clear, buyer-friendly copy to improve conversion and minimize product returns.
• Coordinating with internal teams and external agency partners to execute, monitor, and optimize digital search and display ad campaigns.
• Conducting keyword and consumer search research to target relevant traffic while maintaining cost-effective advertising budgets.

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You Are The Kind Of Person Who Is

• Data driven
• E-commerce savvy
• Able to deep dive into problems and find resolution

Qualifications

• Bachelor’s Degree in Marketing, E-Commerce, Business Administration or related field OR equivalent education and experience
• Minimum of three years of hands-on experience directly managing online product storefronts or marketplace merchant portals
• Strong working knowledge of e-commerce seller platform mechanics, catalog integration, and digital storefront management
• Ability to analyze sales trends, pricing margins, SKU-level profitability, and multi-channel metrics using spreadsheet and reporting tools
• Familiarity with digital advertising strategies, keyword optimization, and performance tracking metrics
• Skilled at translating technical product data into accessible consumer messaging and collaborating effectively across teams
• Strong computer skills
• Fluent in English and primary language used in area of responsibility

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and turf care products through its Briggs & Stratton®, Vanguard®, Ferris®, Billy Goat®, and Branco® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.

Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

Nearest Major Market: Milwaukee