E‑Commerce Growth Specialist: Listings & Ads

Briggs & Stratton; Wauwatosa (WI); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Briggs & Stratton, headquartered in Milwaukee, WI, seeks an E-commerce Specialist to manage and optimize product listings across marketplaces, with a focus on pricing strategy and brand presence on platforms like Amazon.

The role requires three years of storefront management experience and strong knowledge of seller platforms, with an emphasis on data-driven decision making and cross-team collaboration.

Qualifications

• Three years’ hands-on experience managing online storefronts or marketplace portals.
• Strong knowledge of e-commerce seller platforms, catalog integration and digital storefront management.
• Ability to analyze sales trends, pricing margins, SKU-level profitability, and multi-channel metrics using spreadsheet and reporting tools.
• Familiarity with digital advertising strategies, keyword optimization, and performance tracking metrics.
• Skilled at translating technical product data into consumer messaging and collaborating across teams.
• Fluent in English and the primary language used in area of responsibility.

Responsibilities

• Own end-to-end setup, catalog health, and optimization of product listings across assigned marketplaces.
• Monitor daily account performance, listing statuses, and inventory health to ensure product availability and visibility.
• Execute dynamic pricing strategies balancing sales volume with profitability targets.
• Assess marketplace trends, channel compliance, and demand fluctuations to adjust promotions and campaigns.
• Conduct product-level profitability analyses considering commissions, storage and fulfillment fees.
• Collaborate with cross-functional teams to develop search-optimized content and enhanced brand media.
• Translate technical product data into buyer-friendly copy to improve conversion and reduce returns.
• Coordinate with internal teams and external partners to execute and optimize digital search and display campaigns.
• Conduct keyword and consumer search research to target relevant traffic within budgets.

Skills

E-commerce experience

Data analysis

Pricing strategy

Digital advertising

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing, E-Commerce, Business Administration

Tools

Marketplace seller platforms

Excel/Reporting tools

Job description

Briggs & Stratton, headquartered in Milwaukee, WI, seeks an E-commerce Specialist to manage and optimize product listings across marketplaces, with a focus on pricing strategy and brand presence on platforms like Amazon.

The role requires three years of storefront management experience and strong knowledge of seller platforms, with an emphasis on data-driven decision making and cross-team collaboration.