E-Commerce Marketing Manager

Blue Chip Group, Inc.; Salt Lake City (UT); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Blue Chip Group, Inc. seeks an E‑Commerce Marketing Manager to lead the company’s online strategy. You will direct brand messaging, optimize listings, and manage cross-channel campaigns to grow revenue.

In this role you’ll partner with Sales, Operations, Finance, and Product Development to maximize ROIs and expand marketplace presence across Amazon, Walmart, Shopify, and more.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5–8 years of progressive digital marketing and eCommerce experience.
• Experience with Amazon Seller Central, Walmart Marketplace, Shopify, or similar platforms.
• Strong analytical skills and ROI-focused mindset.

Responsabilités

• Develop and execute the Company's eCommerce and digital marketing strategy aligned with corporate objectives.
• Oversee online retail presence across Amazon, Walmart Marketplace, Shopify, Augason Farms, and more.
• Manage campaigns across paid search, paid social, email, display, and organic channels; analyze performance.
• Lead agency and vendor management; negotiate contracts and expectations.
• Collaborate with Sales, Operations, Finance, and Product Development to drive revenue growth.

Connaissances

Digital marketing strategy

E-commerce strategy

Leadership

Analytics

Project management

Communication

Budget management

Executive presentation

Formation

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Digital Marketing

Outils

Amazon Seller Central

Walmart Marketplace

Shopify

Google Analytics GA4

Google Ads

Meta Ads

Email marketing platforms

Power BI

Walmart Connect

SEO/SEM

Description du poste

Position SummaryThe E-Commerce Marketing Manager is responsible for developing and executing the Company's eCommerce and digital marketing strategy to drive profitable online sales, increase brand awareness, and enhance customer engagement across all digital channels. This position provides strategic leadership for the Company's direct-to-consumer and online retail business, including Amazon, Walmart Marketplace, Shopify, and other eCommerce platforms.The E-Commerce Marketing Manager oversees digital marketing initiatives, agency relationships, online merchandising, marketplace optimization, and performance analytics while collaborating closely with Sales, Operations, Finance, and Product Development to achieve revenue growth and business objectives. This role is responsible for maximizing return on marketing investments and ensuring Blue Chip's brands maintain a competitive online presence.Essential Duties & ResponsibilitiesStrategic LeadershipDevelop and execute the Company's eCommerce and digital marketing strategy aligned with corporate objectives.Establish annual eCommerce growth initiatives and measurable performance goals.Identify new digital sales channels, marketplace opportunities, and emerging technologies.Recommend strategies to increase online revenue, market share, and customer acquisition.Lead long-term planning for digital commerce initiatives.eCommerce ManagementOversee the Company's online retail presence across Amazon, Walmart Marketplace, Shopify, Augason Farms, and other eCommerce platforms.Develop pricing, assortment, merchandising, and promotional strategies.Optimize digital shelf performance, product discoverability, and conversion rates.Ensure product content, images, specifications, and brand messaging remain accurate and competitive.Monitor marketplace compliance and customer experience metrics.Digital MarketingDevelop integrated digital marketing campaigns across:Paid SearchPaid SocialEmail MarketingDisplay AdvertisingAffiliate MarketingOrganic Social MediaSEOManage annual marketing calendars and campaign execution.Evaluate campaign effectiveness and adjust strategy based on performance.Agency & Vendor ManagementManage external marketing agencies and digital service providers.Establish campaign objectives and performance expectations.Evaluate agency performance and marketing ROI.Negotiate vendor contracts and marketing services when appropriate.Analytics & Business PerformanceEstablish KPIs and dashboards to measure:RevenueROASCACConversion RateCustomer Lifetime ValueAverage Order ValueDigital Shelf ShareAnalyze consumer behavior and market trends.Present executive-level reports and recommendations.Develop forecasting models to support revenue planning.Cross-Functional LeadershipPartner with Sales on customer growth initiatives.Collaborate with Operations regarding inventory planning and promotional timing.Work with Finance to develop budgets and evaluate marketing investments.Coordinate with Product Development on product launches.Support Customer Service initiatives affecting the online customer experience.Brand ManagementEnsure brand consistency across all digital properties.Protect brand standards across online marketplaces.Monitor customer reviews and reputation management.Recommend content strategies that strengthen brand positioning.Leadership & Project ManagementLead cross-functional digital marketing projects.Provide guidance and mentoring to marketing staff or analysts, as assigned.Manage multiple priorities in a fast-paced environment.Drive continuous improvement through data-driven decision-making.QualificationsEducationBachelor's degree in:MarketingBusiness AdministrationDigital MarketingCommunicationsAnalyticsRelated fieldExperience5–8 years of progressive digital marketing and eCommerce experience.Experience managing Amazon Seller Central, Walmart Marketplace, Shopify, or similar platforms.Experience developing digital marketing strategy.Experience managing external agencies and vendors.Experience analyzing marketing metrics and ROI.Consumer packaged goods (CPG) or food manufacturing experience preferred.Knowledge, Skills & AbilitiesDigital marketing strategyeCommerce platform managementMarketplace optimizationSEO/SEMPPC advertisingGoogle Analytics (GA4)Power BIAmazon AdvertisingWalmart ConnectShopifyGoogle AdsMeta AdsEmail marketing platformsBudget managementData visualizationStrong analytical skillsExcellent project managementExecutive presentation skillsLeadership and coaching skillsPhysical RequirementsProlonged periods sitting and working at a computer.Frequent use of standard office equipment.Occasional travel to trade shows, customer meetings, retail partners, or industry conferences.Ability to work in office and production environments while following all applicable food safety and safety requirements.