E-Commerce Key Account Manager-Walmart, Inc.

JM Smucker Company; Bentonville (AR); On-site; USD 90,000 - 130,000; Full time

Job summary

JM Smucker Company in Bentonville, AR seeks an E‑Commerce Key Account Manager to lead Walmart and Sam's Club initiatives with a data-driven, strategic approach. You will build account plans, oversee promotions, and align category growth opportunities with retailer objectives to drive online sales and profitability.

The role requires strong commercial acumen, Walmart experience, and collaboration across Sales, Strategy, Marketing and Analytics to deliver omnichannel growth with a focus on digital

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• Minimum 5+ years in CPG, Sales, eCommerce, or related commercial functions.
• Direct customer-facing or headquarters account management experience.
• Experience leading customer business planning and trade investments.
• Experience with major retailers (Walmart, Sam's Club, Target, Amazon).
• Experience using syndicated data and digital commerce analytics tools.
• Strong strategic thinking and business planning capability.
• Excellent negotiation and customer relationship management skills.
• Advanced analytical and storytelling abilities; proficient in MS Excel/PowerPoint.

Responsibilities

• Build and maintain relationships with key decision-makers and cross-functional stakeholders.
• Develop and execute account-specific growth initiatives and assortment strategies.
• Influence decisions using category, shopper, and performance insights.
• Support business and line reviews, strategic planning, and executive meetings.
• Serve as eCommerce SME; drive digital shelf, launches, content quality, and online assortment.
• Track online brand presence; ensure content compliance and KPI performance.
• Monitor marketplace trends to identify opportunities and risks.
• Collaborate on Joint Business Planning and financial targets.
• Coordinate with Brand Marketing, Finance, Analytics to achieve objectives.

Skills

5+ years CPG/eCommerce experience

Direct customer-facing experience

Experience leading customer business规划

Experience with Walmart/Sam's Club/ret

Syndicated data/digital analytics

Strategic thinking

Negotiation/CRM skills

Excel & PowerPoint proficiency

Travel ability

Education

Bachelor’s Degree

MBA or advanced business degree

Tools

NielsenIQ

Circana (IRI)

Profitero

Tableau

Spotfire

CAS

Job description

Your Opportunity as the E-Commerce Key Account Manager-Walmart, Inc.

The E-Commerce Key Account Manager supports strategic e-commerce initiatives across Walmart and Sam's club through customer-facing account management, business analytics, forecasting, and commercial execution. This role serves as a trusted advisor, developing and executing customer business plans that align category growth opportunities, retailer objectives, and company business priorities. The position collaborates closely with Sales, Strategy Planning, Brand Marketing, Revenue Growth Management, Category Leadership, Finance, and Digital Commerce teams to achieve sales, profit, market share, and digital shelf objectives.

The ideal candidate combines strong commercial acumen, Walmart experience, and analytical rigor to deliver data-driven insights, and innovative omnichannel solutions.

Location: JM Smucker Sales Office in Bentonville, Arkansas

Work Arrangements: In person presence Tuesdays/Wednesday every week. Additional travel as business needs arise.

In this role you will:

Strategic Customer Partnership

• Build and maintain strong relationships with key decision-makers, buyers, category managers, and cross-functional customer stakeholders.
• Develop and execute account-specific growth initiatives, promotional programs, and assortment strategies.
• Influence customer decisions through compelling, fact-based recommendations supported by category, shopper, and performance insights.
• Support the organization during business reviews, line reviews, strategic planning sessions, and executive meetings

Omnichannel & eCommerce Growth

• Serve as the subject matter expert on eCommerce, omnichannel retail trends, digital shelf execution, and customer-specific capabilities.
• Execute strategies that improve digital sales, search visibility, content quality, conversion, and online assortment.
• Ensure best-in-class digital shelf by supporting new/seasonal item launches, item management, ratings and reviews, and other e-commerce initiatives across Walmart.com and Sam's club.
• Track online brand presence to ensure content compliance and digital shelf performance against established KPIs.
• Monitor marketplace trends and competitor activity to identify emerging opportunities and risks.
• Recommend and implement new eCommerce tools, processes, and growth initiatives.

Joint Business Planning & Financial Management

• Collaborate with Sales directors on Joint Business Planning (JBP) processes and develop customer-specific sales, profit, and growth plans.
• Partner with cross-functional teams to establish annual objectives, volume targets, trade investments, budgets, and profitability goals.
• Analyze business performance and identify actions to accelerate growth or mitigate risk.
• Deliver accurate sales forecasts and maintain strong financial accountability for the assigned business.

Cross-Functional Leadership

• Partner with Brand Marketing, Category Leadership, Revenue Growth Management, Finance, Supply Chain, Customer Service, and Analytics teams to achieve business objectives.
• Translate national strategies into customer-specific activation plans.
• Coordinate internal resources to support customer initiatives, innovation launches, assortment reviews, and promotional planning.
• Facilitate alignment among stakeholders and ensure effective execution against agreed-upon plans.
• Partner with internal marketing, content, and agency teams to resolve digital shelf issues.

Analytics & Insights

• Analyze and monitor key performance indicators including sales, traffic, conversion, availability, assortment, share, and promotional performance to identify growth opportunities and business risks.
• Support demand forecasting and replenishment planning for the eCommerce portfolio
• Develop and maintain weekly and monthly reporting dashboards tracking sales, growth, digital penetration, and item-level performance.
• Utilize syndicated data such as Circana, Scintilla, Madrid, and digital commerce metrics, to identify trends and opportunities.
• Develop insights-driven recommendations that improve sales performance, category growth, and profitability.
• Monitor key performance indicators and communicate results to both internal and external stakeholders.
• Support fact-based decision making through effective storytelling and business analysis.

What we are looking for:

Minimum Requirements:

• Bachelor’s Degree
• 5+ years of experience in Consumer Packaged Goods (CPG), Sales, eCommerce, Customer Development, or related commercial functions.
• Direct customer-facing or headquarters account management experience.
• Experience leading customer business planning and managing trade investments.
• Experience working with major retailers, preferably Walmart, Sam's Club, Target, or Amazon.
• Experience utilizing syndicated data, retailer reporting tools, and digital commerce analytics platforms.
• Strong strategic thinking and business planning capability.
• Excellent negotiation and customer relationship management skills.
• Advanced analytical and problem-solving abilities.
• Strong presentation, storytelling, and influencing skills.
• Proven ability to collaborate across cross-functional teams.
• Proficiency with Microsoft Office, particularly Excel and PowerPoint.
• Ability to travel as necessary to support customer meetings, business reviews, and company events.

Additional skills and experience that we think would make someone successful in this role:

• MBA or advanced business degree
• Experience with syndicated data platforms and business intelligence tools such as NielsenIQ, Circana (IRI), Profitero, Tableau, Spotfire, CAS, or similar systems; Scintilla and/or Madrid experience.

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

Stay connected with us on LinkedIn

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.