E-commerce Growth & Lifecycle Manager

Jiffy.com; Dallas (TX); Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Wellness benefits

MacBook or PC laptop

$200 annual website credit

Annual learning stipend

Team merch drops

Job summary

Jiffy.com in Dallas, TX is hiring for a strategy-focused marketing operations leader to design lifecycle flows, manage promotion calendars, and run paid media initiatives. You will own briefs, provide analytics from P&L inputs, and collaborate across site, CRM, paid media, and creative teams to drive revenue and margins.

This role requires hands-on experience with lifecycle automation (Klaviyo), paid campaigns, and strong written communication, with hybrid work from Dallas or Irvine.

Qualifications

• Bachelor's degree required.
• 4 to 8 years in e-commerce, growth, business operations, strategy or consulting, or a general-management track, including direct experience working on an e-commerce business.
• Hands-on marketing execution: built at least one triggered lifecycle flow (email or SMS) and run at least one paid campaign.
• P&L literacy without ownership: you can read a P&L, name the levers that move revenue and margin, and have supplied promotion, acquisition or retention inputs to whoever owned it.
• Briefed and managed at least one designer, agency or production vendor to a delivered result.
• Written requirements that engineers or an outside vendor built without you in the room
• Regular use of AI tooling (LLM assistants, agentic tools, automation), with at least one reusable workflow you built
• Numeric defensibility: given a spreadsheet and a question, you can produce the figure, say where it came from, and what would make it wrong
• Carried at least one cross-functional project to launch where the delivering teams did not report to you
• Excellent written communication, including delivering inconvenient news to someone senior in one page
• Already authorized to work in the United States
• Able to work hybrid from our Dallas or Irvine office

Responsibilities

• Design lifecycle flows in our CRM tool as complete specs: segment, trigger, cadence, and the subject line, preview text and body outline for each send
• Build and run the promotion calendar to the hour for the offers executives approve: early access, store-credit or coupon mechanics, reminder series, last call, and the segment that gets each send
• Run giveaways and sample programs from spec to readout: insert design, a distribution plan for operations to run, landing pages, targeted sends
• Plan and launch paid support for every initiative you carry, inside each line's existing allocation: audiences, creative angle, pacing, measurement
• Run the weekly creative queue: every email, banner, paid asset and insert has a brief, an owner and a due date
• Brief contract designers and the agency, including seasonal photoshoots: seasonal versus evergreen split, product mix, placements, claims
• AI image and copy tools make your first draft; designers get a refinement job, not a blank page. Check every claim, price and link before it ships
• Make the site say what the campaign says: homepage cards, banners, promotions page, pop-ups. Write the requirement so an engineer builds it without a meeting, then confirm it went live
• Build landing pages, QR-coded inserts and email banners yourself, and feed SEO: high-intent pages, how-to guides, blog and creator content
• Execute an approved reprice across thousands of variants, and a clean rollback when executive review says so
• Turn an approved initiative into a one-page brief: goal, limits, stop conditions, metrics of record, open items with owners and dates, measured versus inferred
• Write the Jira tickets as business requirements: problem, what happens today, numbered requirements, acceptance criteria, out of scope. No implementation detail; engineers decide how
• Harden it: pressure-test the assumptions, get cross-functional commitments in writing, sequence the work, and drive it to done, visible in Jira and Confluence
• Write the business case when a program should be outsourced: what it costs today, what a vendor would cost, what improves, and the dashboard that shows whether it is working. The relationship owner negotiates and signs; you make the case and build the measurement
• Bring the General Manager sourced P&L inputs: promotion depth and cost, store-credit liability, CAC and ROAS by channel and line, retention and repeat rate, AOV, margin per promotion
• Own the weekly reads: paid-media efficiency by channel and line, lifecycle performance and deliverability, promotion results, own-brand search share
• Anything done twice becomes a workflow: a saved query, a reusable prompt, or an agent that sends the result
• The base compensation for this role is expected to range from ($140,000 - $165,000) plus an annual bonus. Actual compensation will be based on a variety of factors

Skills

Marketing execution

AI tooling

Written communication

Cross-functional collaboration

Lifecycle flows

US work authorization

Education

Bachelor's degree

Tools

Klaviyo

Google Ads

Meta Ads

Mixpanel

SQL

Job description

Jiffy.com in Dallas, TX is hiring for a strategy-focused marketing operations leader to design lifecycle flows, manage promotion calendars, and run paid media initiatives. You will own briefs, provide analytics from P&L inputs, and collaborate across site, CRM, paid media, and creative teams to drive revenue and margins.

This role requires hands-on experience with lifecycle automation (Klaviyo), paid campaigns, and strong written communication, with hybrid work from Dallas or Irvine.