E-Commerce Growth Lead: Direct Bookings, Remote

Shaner Hotels; State College (Centre County); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan with company-m

Job summary

Shaner Hotels is seeking an E-Commerce Manager to shape digital presence and online revenue across a diverse hotel portfolio. You will influence how hotels are discovered, considered, and booked online while collaborating with Corporate Marketing, Revenue Management, Sales, Distribution, and brand partners.

You’ll drive e-commerce performance, manage hotel websites, and oversee distribution channels with a data-driven, hospitality-focused mindset.

Qualifications

• Bachelor's degree in Marketing, Hospitality, Business, Digital Marketing, Technology, or related field, or equivalent experience.
• 2+ years of experience in e-commerce, digital marketing, hospitality marketing, hotel distribution, or related field.
• Strong knowledge of SEO, paid search, website optimization, digital marketing, and online distribution.
• Experience using analytics and reporting to measure performance and make business recommendations.
• Excellent communication, writing, organization, and project management skills.
• Ability to manage multiple priorities and work effectively with corporate and property teams.
• Attention to detail and a passion for delivering high-quality work.
• Collaborative mindset with initiative to challenge status quo.

Responsibilities

• Develop and execute e-commerce strategies to increase direct bookings and online revenue.
• Analyze hotel and market performance to identify opportunities and drive measurable results.
• Partner with Revenue Management, Sales, Marketing, Distribution, and hotel leadership to align digital strategies with business objectives.
• Manage and optimize hotel websites to be engaging, navigation-friendly, and conversion-focused.
• Lead website audits and improve content, photography, offers, SEO, UX, and conversion.
• Oversee presence across brand websites, OTAs, metasearch, and other channels; ensure accurate content and competitive offers.
• Monitor traffic, conversion, revenue, channel contribution, and campaigns; report insights to leadership.
• Test ideas, measure results, and refine strategies to improve ROI and online revenue.
• Collaborate with internal teams, agencies, vendors, and brand partners on campaigns and creative.

Skills

E-commerce strategy

Digital marketing

Hospitality marketing

SEO

PPC

Analytics

Content creation

Project management

Education

Bachelor's degree in Marketing/Business/Digital Marketing

Tools

GA4

Google Ads

CMS systems

Job description

Shaner Hotels is seeking an E-Commerce Manager to shape digital presence and online revenue across a diverse hotel portfolio. You will influence how hotels are discovered, considered, and booked online while collaborating with Corporate Marketing, Revenue Management, Sales, Distribution, and brand partners.

You’ll drive e-commerce performance, manage hotel websites, and oversee distribution channels with a data-driven, hospitality-focused mindset.