E‑Commerce Experience Coordinator: Shopify, CRM & CRO

Crown Affair; New York (NY); On-site; USD 72,000 - 88,000; Full time

Job summary

Crown Affair is seeking a Coordinator, Digital Experience to be the operational engine behind our DTC site and CRM channels. Reporting to the Digital Experience Manager, you will own day-to-day execution across the storefront and lifecycle marketing to ensure every customer touchpoint is built, launched, and optimized with precision.

You will work hands-on in Shopify, run email and SMS programs in Klaviyo and Postscript, and partner with CRO and development teams to test, merchandise, and

Qualifications

• 1–3 years of experience in e-commerce, digital marketing, or CRM.
• Hands-on Shopify experience required.
• Experience building campaigns and automated flows.
• Strong analytical skills and data-driven decision making.
• Highly organized and able to manage multiple workstreams.
• Authorized to work in the United States.

Responsibilities

• Own day-to-day Shopify updates across PDPs, landing pages, collections, navigation, and modules.
• Merchandise the site based on campaigns, inventory, and performance.
• Support CRO testing, QA, and documentation with our agency.
• Monitor heatmaps, recordings, and analytics to identify friction.
• Build and deploy email campaigns and automated flows in Klaviyo.
• Execute SMS campaigns and journeys in Postscript.
• Collaborate with Growth, Brand, and Marketing; maintain site/CRM reporting.

Job description

Crown Affair is seeking a Coordinator, Digital Experience to be the operational engine behind our DTC site and CRM channels. Reporting to the Digital Experience Manager, you will own day-to-day execution across the storefront and lifecycle marketing to ensure every customer touchpoint is built, launched, and optimized with precision.

You will work hands-on in Shopify, run email and SMS programs in Klaviyo and Postscript, and partner with CRO and development teams to test, merchandise, and