E-commerce Email Marketing Specialist

Placements24; Riverton (UT); Presencial; USD 15.000 - 29.000; Jornada completa

Descripción de la vacante

Placements24 is seeking a skilled E-commerce Email Marketing Specialist to join our client’s marketing team in Upington. You will develop and execute email campaigns, manage lists, segment audiences, and optimize performance to drive engagement and sales.

The ideal candidate has 2–4 years in ecommerce email marketing, strong copywriting and analytics, and familiarity with Mailchimp, Sendinblue, or HubSpot. Proficiency in HTML/CSS for templates is a plus, with a detail-oriented, collaborative

Formación

• Requires a Bachelor's degree or equivalent practical experience.
• 2–4 years of email marketing experience in e-commerce.
• Experience with Mailchimp, Sendinblue, or HubSpot.
• Excellent copywriting, editing and proofreading skills.
• Strong knowledge of deliverability, segmentation and automation.
• Ability to analyze campaign performance and report insights.
• HTML/CSS for email templates is a plus.
• Strong organizational skills and ability to manage multiple projects.

Responsabilidades

• Develop and manage comprehensive email campaigns (newsletters, promos, automated workflows).
• Create engaging email copy and design templates aligned with brand guidelines.

Conocimientos

Email marketing

Copywriting

Segmentation

Analytics

Automation

HTML/CSS

Project management

Team collaboration

Educación

Bachelor's degree or equivalent

Herramientas

Mailchimp

Sendinblue

HubSpot

Descripción del empleo

About the Role

Our client, a dynamic online retailer, is seeking a skilled and creative E-commerce Email Marketing Specialist to join their marketing team based in Upington, Northern Cape . This role is crucial for developing and executing effective email marketing campaigns that drive customer engagement, retention, and sales. You will be responsible for managing email lists, designing compelling email content, segmenting audiences, and analyzing campaign performance. The ideal candidate has a strong understanding of email marketing best practices, is proficient with email marketing platforms, and possesses excellent copywriting and analytical skills. This is an excellent opportunity for a marketing professional to contribute significantly to customer relationship management and revenue growth within a growing e-commerce business. This is an on-site position at our Upington office.

Key Responsibilities

• Develop, implement, and manage comprehensive email marketing campaigns, including newsletters, promotional emails, and automated workflows (e.g., welcome series, abandoned cart reminders).
• Create engaging and persuasive email copy and design visually appealing email templates that align with brand guidelines.
• Segment email lists based on customer behavior, demographics, and purchase history to deliver personalized content.
• Manage the email subscriber database, ensuring data accuracy and compliance with privacy regulations.
• A/B test different elements of email campaigns (subject lines, content, CTAs, send times) to optimize performance.
• Analyze email campaign metrics (open rates, click-through rates, conversion rates) and provide reports with actionable insights.
• Collaborate with the marketing and e-commerce teams to ensure cohesive messaging and promotional alignment.
• Stay up-to-date with the latest trends and best practices in email marketing and e-commerce.
• Troubleshoot any issues related to email delivery or platform functionality.

Requirements

• Graduating Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Minimum of 2-4 years of experience in email marketing, with a focus on e-commerce.
• Proven experience with email marketing platforms (e.g., Mailchimp, Sendinblue, HubSpot).
• Excellent copywriting, editing, and proofreading skills.
• Strong understanding of email marketing best practices, including deliverability, segmentation, and automation.
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• Proficiency in analyzing campaign performance data and generating insightful reports.
• Familiarity with HTML/CSS for email template design is a plus.
• Strong organizational skills and attention to detail.
• Ability to work effectively within a team and manage multiple projects simultaneously.

Benefits

Our client offers a competitive salary and benefits package for the E-commerce Email Marketing Specialist role. This position presents a fantastic opportunity to gain in-depth experience in a crucial area of digital marketing within the thriving e-commerce sector. You will benefit from working in a collaborative team environment, receiving mentorship, and having opportunities for professional development. The role offers direct impact on customer engagement and sales revenue. Join our client in Upington and play a key role in building strong customer relationships through effective email marketing strategies.