E‑Commerce Content Strategist

Lutron Electronics; Pennsylvania; On-site; USD 60,000 - 90,000; Full time

Job summary

Lutron Electronics is seeking an eCommerce Specialist to support our retail eCommerce initiatives from our Global Headquarters in Coopersburg, PA. The role focuses on ensuring product content on retailer websites is accurate, complete, and compliant, enabling customers to find, compare, and buy Lutron products with confidence.

You will collaborate with Marketing, Channel, Sales, and Product Information Management to identify content gaps, support product launches, and drive data-driven

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum relevant work experience in eCommerce or digital content.
• Experience with retailer content requirements and launches.

Responsibilities

• Own the accuracy, completeness, and performance of product content across retail sites.
• Serve as SME on content requirements, systems, and syndication processes.
• Collaborate with Product, Marketing, Sales, and PIM teams to optimize digital content.
• Lead content readiness for new product launches with timely publishing.
• Align content priorities with account needs and opportunities.
• Monitor content quality, identifying gaps and improvement opportunities.
• Use insights (scorecards, traffic, conversions) to prioritize actions.
• Drive initiatives to improve product discoverability and purchase confidence.
• Communicate priorities, status, risks, and performance to stakeholders.

Skills

Content management

Digital merchandising

Data analysis

Cross-functional collaboration

Education

Bachelor's degree

Tools

Amazon Seller Central

PIM (Product Information Management)

Job description

Lutron Electronics is seeking an eCommerce Specialist to support our retail eCommerce initiatives from our Global Headquarters in Coopersburg, PA. The role focuses on ensuring product content on retailer websites is accurate, complete, and compliant, enabling customers to find, compare, and buy Lutron products with confidence.

You will collaborate with Marketing, Channel, Sales, and Product Information Management to identify content gaps, support product launches, and drive data-driven