E‑commerce Content Specialist — Campaigns & Launches

WOLVERINE WORLDWIDE INC; Rockford (MI); Hybrid; USD 42,000 - 63,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Saucony seeks an Associate Content Specialist to support digital content across eCommerce channels, collaborating with Content Managers, Site Merchandising, CRM, Creative and Brand teams to ensure accuracy, brand alignment and timely launches.

You will manage content calendars, assist with product launches and optimize content through analytics and testing, contributing to engagement and conversion goals.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Digital Media or related field.
• 0-2 years of experience in digital marketing, eCommerce, content management or a related field.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to accuracy.
• Basic understanding of eCommerce and digital marketing principles.
• Familiarity with content management systems and marketing platforms preferred.
• Experience with Microsoft Excel, PowerPoint and collaborative work management tools.
• Basic understanding of web analytics tools such as Google Analytics or Adobe Analytics preferred.
• Basic knowledge of HTML and digital content publishing preferred.
• Experience with project management systems such as JIRA, Asana or similar platforms preferred.
• Ability to work effectively in a cross-functional team environment.
• Demonstrated willingness to build digital marketing, content strategy and analytics skills.

Responsibilities

• Supports the planning, coordination, and execution of content across email, website, SMS, and other digital channels to deliver a consistent consumer experience.
• Builds and maintains content within content management systems, marketing platforms and campaign tools.
• Assists with the setup, scheduling and deployment of product launches, promotions, campaigns and seasonal content initiatives.
• Conducts pre-launch and post-launch quality assurance checks to ensure content accuracy, functionality and consistency across supported channels.
• Maintains content calendars and supports project timelines to help ensure deliverables are completed on schedule.
• Assists with updates to category pages, landing pages, product content, navigation and promotional messaging.
• Reviews campaign performance reports and web analytics to understand content effectiveness and identify opportunities for optimization.
• Leverages consumer insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing.
• Maintains content libraries, asset repositories and process documentation to support efficient content creation and reuse.
• Partners with Site Merchandising, CRM, Creative and Brand Marketing teams to ensure content is aligned with business objectives and product priorities.
• Adapts campaign messaging into channel-specific email, web, and SMS copy optimized for audience and objectives.
• Stays informed on digital content best practices, industry trends and consumer expectations.
• Works closely with digital designer to bring content to life.
• Works closely with site merchandiser to provide category optimization recommendations.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Skills

Organizational skills

Written communication

Attention to detail

Cross-functional teamwork

HTML basics

Project management tools

Excel

PowerPoint

Analytics awareness

Education

Bachelor's degree or equivalent experience

Tools

Content management systems

Jira

Asana

Google Analytics

Adobe Analytics

Excel

PowerPoint

HTML

Job description

Saucony seeks an Associate Content Specialist to support digital content across eCommerce channels, collaborating with Content Managers, Site Merchandising, CRM, Creative and Brand teams to ensure accuracy, brand alignment and timely launches.

You will manage content calendars, assist with product launches and optimize content through analytics and testing, contributing to engagement and conversion goals.