Assistant E-Commerce Manager

Lacoste; New York, Northern (NY, KY); On-site; USD 75,000 - 110,000; Full time

Job summary

Lacoste in New York seeks an analytical, organized, and creative individual to join the Ecommerce team, driving content initiatives to elevate the customer experience.

This role manages day-to-day site and app content updates, copy across touchpoints, and digital marketing stories, collaborating with cross-functional teams to drive premium customer experiences and topline sales.

Qualifications

• Experience in digital content and ecommerce environments.
• Ability to translate data into actionable content decisions.
• Strong collaboration with marketing and product teams.

Responsibilities

• Develop and execute content strategies across digital channels with customer experience at the forefront.
• Own the digital content calendar for site, email, SMS, app, and paid media.
• Collaborate with Buying, Planning, and Marketing to position stories and activations.
• Analyze content performance and translate insights into recommendations to optimize the digital experience.
• Provide strategic copy and content recommendations based on channel best practices.
• Monitor trends to inform strategy and content roadmap.
• Develop weekly to quarterly reporting on key content KPIs.
• Maintain knowledge of SFCC content management and merchandising capabilities.
• Oversee site/app homepages, landing pages, and the broader digital calendar.
• Ensure brand voice consistency in product naming and descriptions.

Skills

Content strategy

Copywriting

Analytics

Cross-functional collaboration

Tools

Salesforce Commerce Cloud (SFCC)

Job description

Summary:

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign. An iconic French brand present in nearly 100 countries, Lacoste stand out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments. Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.

Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant and Tecnifibre.

Lacoste is seeking an analytical, organized, and creative individual to join the Ecommerce team. This highly collaborative role will sit at the intersection of many local and global teams. This position is responsible for planning and executing content initiatives to deliver an enhanced user experience. We are looking for an energized candidate who has a strong passion for retail and enjoys working collaboratively. This role will manage the day-to-day execution of site and App content updates, digital marketing content and stories as well as copy across all digital touchpoints, driving a premium customer experience, optimizing for product performance and topline sales.

Essential Job Responsibilities:

• Partner with the Digital team to develop and execute content strategies across all digital channels, with the customer experience at the forefront.
• Own and manage the digital content calendar, ensuring cohesive storytelling across site, email, SMS, app, and paid media.
• Collaborate cross-functionally with Buying, Planning, and Marketing teams to identify and position key stories, product priorities, and activations throughout the season.
• Analyze content performance and customer engagement, translating insights into actionable recommendations to optimize content and the digital experience.
• Leverage channel-specific best practices to provide strategic copy and content recommendations.
• Monitor the competitive landscape and emerging content trends to identify opportunities and inform strategy.
• Develop weekly, monthly, and quarterly reporting across key content KPIs, highlighting performance, insights, and optimization opportunities.
• Maintain strong working knowledge of Salesforce Commerce Cloud (SFCC), including content management and site merchandising capabilities.
• Oversee site and app homepages, landing pages, and the broader digital experience calendar, including asset briefing, content implementation, and updates.
• Partner with Marketing to align site merchandising and storytelling with brand campaigns and email initiatives.
• Own and maintain copy across product naming and descriptions, site, email, SMS, and app, ensuring consistency in brand voice and messaging.
• Provide clear, actionable feedback to local and global partners based on content performance, customer engagement, and business priorities.