Ecommerce Content & Personalization Coordinator

BIRKENSTOCK; New York (NY); Presencial; USD 60.000 - 75.000; Jornada completa

Descripción de la vacante

Birkenstock in NYC is seeking an Ecommerce Coordinator to manage onsite content, promotions, and frontend programs. You'll align campaigns, build content in a CMS, and ensure accurate product data while delivering a seamless customer experience.

Working with Analytics and cross-functional teams, you will optimize pages, support SEO, monitor performance, and assist with A/B testing and personalization initiatives to improve engagement and conversion.

Formación

• Experience managing ecommerce content and campaigns.
• Knowledge of CMS platforms and content optimization.
• Ability to collaborate with Marketing, Merchandising and Digital teams.

Responsabilidades

• Manage and maintain site content, homepage, landing pages, promos, and navigation updates.
• Coordinate seasonal campaigns and site refreshes to align with priorities.
• Support SEO by updating metadata, internal linking and on-site best practices.
• Monitor product and category page performance and recommend improvements.
• Represent Americas CMS workstream: sprint planning, ticketing, testing and vendor communication.
• Partner with Creative, Merchandising and other channel teams to ensure consistent brand experience.

Conocimientos

Ecommerce management

SEO basics

Cross-functional collaboration

Educación

Bachelor’s Degree

Herramientas

Salesforce Commerce Cloud

CMS

Personalization engine

Descripción del empleo

Birkenstock in NYC is seeking an Ecommerce Coordinator to manage onsite content, promotions, and frontend programs. You'll align campaigns, build content in a CMS, and ensure accurate product data while delivering a seamless customer experience.

Working with Analytics and cross-functional teams, you will optimize pages, support SEO, monitor performance, and assist with A/B testing and personalization initiatives to improve engagement and conversion.