Durham Regional Marketing & Sponsorship Lead

Publix; Durham (NC); On-site; USD 77,000 - 116,000; Full time

Benefits offered by this job

Employee stock ownership plan

401(k) retirement savings plan

Group health, dental, and vision plans

Paid Time Off

Free hot lunches

Job summary

Publix Regional Marketing Manager in Durham, NC leads local marketing campaigns and sponsorship activities to grow brand awareness and market share. The role manages budgets, coordinates with external partners, and supports the annual plan while aligning with divisional goals.

The position requires a marketing degree, 4+ years in marketing communications, and ability to travel as needed. Evening/weekend work and local events are expected.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience.
• Four years of combined Marketing Communications experience including strategy briefs, media planning and budgets.
• Minimum 1 year experience in sponsorship and activation.
• Knowledge of marketing strategies, channels, and consumer trends.

Responsibilities

• Develop local marketing campaigns and Grand Openings with relevant messaging.
• Negotiate and secure local sponsorships and activations with partners.
• Manage third-party suppliers and activation agencies.
• Serve as SPOC for Retail Marketing partners and budget stewardship.
• Support annual marketing planning and resource allocation.
• Provide regional input for divisional communications and brand campaigns.
• Lead innovative marketing ideas and drive quality improvements.
• Oversee multiple projects and coordinate with cross-functional teams.

Skills

Sponsorship

Activation

Budget management

Marketing communications

Media planning

Leadership

Communication skills

Office 365

Travel readiness

Education

Bachelor’s degree in Marketing/Advertising/Mass Communications/Business Administration

Master of Business Administration (preferred)

Tools

Microsoft Office 365

SharePoint (preferred)

Job description

Publix Regional Marketing Manager in Durham, NC leads local marketing campaigns and sponsorship activities to grow brand awareness and market share. The role manages budgets, coordinates with external partners, and supports the annual plan while aligning with divisional goals.

The position requires a marketing degree, 4+ years in marketing communications, and ability to travel as needed. Evening/weekend work and local events are expected.