Regional Marketing Manager – Durham, NC

Publix; Durham (NC); On-site; USD 77,000 - 116,000; Full time

Benefits offered by this job

Employee stock ownership plan

401(k) retirement savings plan

Group health, dental, and vision plans

Paid Time Off

Free hot lunches

Job summary

Publix Regional Marketing Manager in Durham, NC leads local marketing campaigns and sponsorship activities to grow brand awareness and market share. The role manages budgets, coordinates with external partners, and supports the annual plan while aligning with divisional goals.

The position requires a marketing degree, 4+ years in marketing communications, and ability to travel as needed. Evening/weekend work and local events are expected.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience.
• Four years of combined Marketing Communications experience including strategy briefs, media planning and budgets.
• Minimum 1 year experience in sponsorship and activation.
• Knowledge of marketing strategies, channels, and consumer trends.

Responsibilities

• Develop local marketing campaigns and Grand Openings with relevant messaging.
• Negotiate and secure local sponsorships and activations with partners.
• Manage third-party suppliers and activation agencies.
• Serve as SPOC for Retail Marketing partners and budget stewardship.
• Support annual marketing planning and resource allocation.
• Provide regional input for divisional communications and brand campaigns.
• Lead innovative marketing ideas and drive quality improvements.
• Oversee multiple projects and coordinate with cross-functional teams.

Skills

Sponsorship

Activation

Budget management

Marketing communications

Media planning

Leadership

Communication skills

Office 365

Travel readiness

Education

Bachelor’s degree in Marketing/Advertising/Mass Communications/Business Administration

Master of Business Administration (preferred)

Tools

Microsoft Office 365

SharePoint (preferred)

Job description

Regional Marketing Manager – Durham, NC

Location: Durham, NC
Job ID: 38396BR
Department: Marketing
Working Hours: Minimum 45 hours per week.
Pay Frequency: Monthly
Pay Range: $6,930 - $10,400
Date Posted: Aug 03, 2026

The Regional Marketing Manager executes Marketing strategies and channel plans that support Divisional Retail business priorities. The incumbent serves as a communications/channel expert that develops, manages, and executes regional, customer-directed campaigns to increase brand awareness and market share. The Regional Marketing Manager leads Publix sponsorship/special event marketing activities to drive sales, build brand equity and engagement. The incumbent serves as the primary management contact for external suppliers, agencies, sponsors, etc. for Retail Marketing. The Regional Marketing Manager is an advocate of innovation and continuous quality improvement.

The Regional Marketing Manager executes Marketing strategies that align with Divisional Retail business goals. The incumbent serves as a communication channel expert that develops, manages, and executes regional, customer-directed campaigns. The Regional Marketing Manager leads Publix sponsorship/special event marketing activities in an effort to drive sales and build brand equity.

Primary Responsibilities

• Developing custom and leveraging corporate strategic and communications plans for local marketing campaigns, including Grand Openings, reaching target customers with relevant and timely messaging to meet campaign objectives and goals.
• Prospecting, analyzing, evaluating, negotiating and securing local sponsorships through legal agreements that are aligned with Publix Marketing strategic priorities, including but not limited to food and wine festivals, sporting events, art/music festivals, and runs/races.
• Hiring and effectively managing third-party suppliers and activation agencies, and assigning tasks to the Corporate Marketing Communications Coordinator, to carry out our sponsorship strategies and objectives.
• Marketing SPOC for the Retail business partners, managing all Marketing support requests.
• Fiscally responsible management of allocated budgets for assigned campaigns.
• Assist in the annual Marketing planning process (i.e., communicating resources needed to support Retail business partners during Playbook planning).
• Serves as primary management contact for external partners as it pertains to sponsorship/special event marketing
• Provides regional input for divisional communication planning to increase brand awareness and market share
• Advocates marketing innovation and quality improvement and
• Manages special divisional marketing-related assignments

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
• Four years of combined Marketing Communications experience in developing marketing strategy briefs, media planning and managing project budgets
• Must have a minimum of 1 year experience of sponsorship and activation work experience
• Knowledge of marketing strategies, principles, processes, tools, techniques and best practices
• Knowledge of consumer behaviors and trends, the grocery industry and Publix’s competitors
• Knowledge of the effectiveness, strengths, limitations, and basic relative costs of various media channels, including multicultural channels (i.e. POP, direct mail, print, digital, social, broadcast, etc.)
• Skilled in analyzing, media and market research data, financial data, consumer research reporting
• Ability to prospect, analyze, negotiate and execute sponsorships and events, including activations.
• Demonstrates superior leadership and communications skills to all levels of support and management
• Effectively manage the relationship with, and hiring of, suppliers, activation agencies, sponsors, etc
• Ability to juggle multiple projects at once through effective time management and to work well under pressure
• Knowledge of Retail and other Publix Support Departments’ operations
• Excellent communication skills; both verbal and written
• Ability to lift a minimum of 50lbs
• Basic Microsoft Office 365
• Willingness to work evenings, weekends (Sat and Sun) or at home as needed and
• Willingness to travel with overnight stays up to one week or longer

Preferred Qualifications

• Master of Business Administration or equivalent experience
• Six years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including 2 years Field Marketing experience in a large company/retailer with budget management responsibilities
• Intermediate knowledge of SharePoint
• Knowledge of the grocery industry and competitors
• Knowledge of Retail and other Publix Support Departments’ operations
• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health, dental and vision plans plan
• Paid Time Off
• Short- and long-term disability insurance
• Free hot lunches (buffet-style) at facilities with a cafeteria

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to one day a week. Each business area implements their policy differently and should be discussed during interviews.