Florida Regional Marketing & Events Lead

Federal Realty Investment Trust; Miami (FL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Federal Realty Investment Trust seeks a Regional Marketing Manager to shape experiential retail strategy across its Florida portfolio, including CocoWalk and The Shops at Pembroke Gardens.

You will drive campaigns, events and partnerships to increase traffic and deepen customer engagement, reporting to the Senior Director of Marketing. Based between CocoWalk and Pembroke Gardens, a flexible work-from-home day supports broader portfolio marketing needs.

Qualifications

• Bachelor’s degree or equivalent experience in a relevant field is preferred.
• Minimum 5+ years in marketing/business development with strategic programs.
• Ability to manage multiple projects and collaborate with internal and external teams.
• Proficient in digital marketing tools and content creation platforms.

Responsibilities

• Oversee strategic road map, key events, activations, budgets and campaigns.
• Lead B2C planning via editorial calendars with internal and external agency partners.
• Plan and execute on-site events and activations with team and vendors.
• Meet KPIs for brand awareness, traffic, and customer engagement.
• Strengthen B2B communications with merchants and partners.
• Collaborate to identify business development opportunities and ideas.
• Create marketing collateral aligned with branding and goals.
• Coordinate with designers and agencies to manage timelines and quality.
• Perform administrative duties, invoice research and collateral distribution.
• Track monthly marketing expenses and variances.
• Provide onsite leadership for special events.

Skills

Marketing experience

Business development

Self-starter

Creative thinking

Communication skills

Multi-tasking

Event management

CMS tools

Education

Bachelor's degree in Marketing, Business, or related field

Tools

SharePoint

MailChimp

EventBrite

WordPress

Adobe InDesign

Canva

Google Docs

Job description

Federal Realty Investment Trust seeks a Regional Marketing Manager to shape experiential retail strategy across its Florida portfolio, including CocoWalk and The Shops at Pembroke Gardens.

You will drive campaigns, events and partnerships to increase traffic and deepen customer engagement, reporting to the Senior Director of Marketing. Based between CocoWalk and Pembroke Gardens, a flexible work-from-home day supports broader portfolio marketing needs.