The Dual Director of Sales is responsible for driving revenue growth across two hotels in Morrisville, NC by developing and implementing strategic sales initiatives to attract and retain clients. This on-site, dual-property leadership role involves managing client relationships, identifying new business opportunities, and ensuring both hotels achieve their sales and revenue goals.
The ideal candidate is a seasoned hospitality sales professional with extensive experience in larger hotel properties, extended-stay operations, and corporate sales. The Director of Sales plays a key role in expanding market share, developing long‑term business partnerships, and maximizing revenue through proactive sales strategies and exceptional customer service.
Key Responsibilities
Sales Strategy and Planning
- Develop and execute strategic sales plans to achieve revenue targets and maximize market share across both properties.
- Identify and pursue new business opportunities, including corporate accounts, extended‑stay business, group bookings, and local negotiated accounts.
- Analyze market trends, competitor activity, and client demand to adjust sales strategies and capitalize on revenue opportunities.
- Collaborate with Revenue Management and hotel leadership to align sales efforts with occupancy, ADR, and overall revenue goals.
- Develop strategies to increase extended‑stay business, particularly within corporate, healthcare, construction, relocation, and project‑based travel segments.
Client Relationship Management
- Build and maintain strong relationships with key clients, including corporate travel managers, local businesses, travel agents, and group organizers.
- Conduct outside sales calls, client presentations, property tours, and contract negotiations to secure new business.
- Develop and maintain a strong pipeline of prospective accounts while growing existing client relationships.
- Address client inquiries, resolve concerns, and ensure high levels of satisfaction to foster long‑term partnerships.
- Follow up with clients to encourage repeat business and identify additional revenue opportunities.
Sales Performance and Reporting
- Monitor and evaluate sales performance against established goals, identifying areas for improvement and implementing corrective actions.
- Prepare regular sales reports, forecasts, and account production updates for management review.
- Track and analyze sales metrics, including lead generation, conversion rates, account production, and revenue performance.
- Maintain accurate sales records, client databases, and account activity within designated sales systems.
- Monitor competitive positioning and identify opportunities to improve market penetration and revenue performance.
Team Collaboration and Leadership
- Collaborate with General Managers, Revenue Management, Front Desk, and Operations teams to ensure sales strategies support property objectives.
- Provide sales leadership and guidance across both properties, ensuring consistent execution of sales initiatives.
- Participate in revenue meetings, sales strategy discussions, and property leadership meetings.
- Support operational teams in delivering exceptional experiences for corporate, group, and extended‑stay guests.
Market Research and Networking
- Conduct market research to stay informed about industry trends, competitor activity, and emerging business opportunities.
- Attend industry events, trade shows, and networking functions to develop relationships and promote both properties.
- Build partnerships with local businesses, healthcare organizations, universities, and corporate offices throughout Durham and the Research Triangle Park area.
- Identify key demand generators and develop targeted sales strategies to capture additional market share.
- Ensure all sales activities are conducted with a focus on exceptional customer service and guest satisfaction.
- Address and resolve client concerns promptly and professionally.
- Maintain strong communication with property leadership to ensure client expectations and contractual commitments are met.
- Other duties as assigned to meet the needs of the properties.
Qualifications:
- Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.
- Minimum of 5 years of progressive hotel sales experience, preferably including Director of Sales or senior sales leadership experience.
- Demonstrated experience with larger hotel properties and extended‑stay hospitality is strongly preferred.
- Proven success managing corporate accounts, extended‑stay business, group sales, and local negotiated accounts.
- Experience overseeing sales initiatives for multiple properties or hotel brands is highly desirable.
- Strong understanding of hotel revenue management, market segmentation, forecasting, and competitive positioning.
- Excellent communication, negotiation, and presentation skills, with the ability to build and maintain relationships with clients and stakeholders.
- Strong analytical and problem‑solving skills, with the ability to develop and implement effective sales strategies.
- Proficiency in hotel sales systems, CRM software, and Microsoft Office Suite.
- Ability to work independently, manage multiple priorities, and maintain a proactive sales presence across both properties.
Working Conditions:
- Full‑time, on‑site position supporting both properties
- Flexible working hours, including evenings and weekends as required by client schedules and events.
- Ability to travel locally or regionally to meet with clients, conduct outside sales calls, and attend industry events.
- Occasional lifting of promotional materials or event supplies (up to 30 lbs.).
- Competitive salary and performance‑based incentives.
- Employee discounts on hotel stays and services.
- Opportunities for professional development and career advancement within the hotel.
The statements in this job description are intended to represent key duties and the level of work being performed. They are not intended to be ALL responsibilities of the job.
Crossroads Hospitality, LLC and its affiliates are Equal Opportunity/Affirmative Action Employers and encourage women, minorities, individuals with disabilities, and protected veterans to apply.