DTC Wine Sales Specialist

Testarossa Vineyards, LLC; Los Gatos, Northern (CA, KY); Hybrid; USD 55,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental Insurance

Vision Insurance

401(k) with employer match

Flexible Spending Accounts

Wine discount 50%

Paid holidays

Vacation and sick leave

Employee Referral Program

Job summary

Testarossa Vineyards, LLC is seeking a Direct-to-Consumer Wine Sales Specialist to drive revenue through personalized phone conversations with wine club members and guests. You’ll promote releases, memberships, events, and promotions while building lasting relationships.

You will handle inbound and outbound inquiries, recommend products, and support the Wine Club team to boost retention and satisfaction across a growing customer base.

Qualifications

• Proven sales experience with a demonstrated ability to meet or exceed performance goals.
• At least one year of experience in customer service, hospitality, retail sales, call center, or the wine industry.
• A natural ability to build rapport, ask great questions, listen to customers, and create personalized recommendations.
• Excellent verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Ability to prioritize, multitask, and thrive in a fast-paced environment.
• Proficiency with Microsoft Office Suite and CRM systems.
• Passion for wine, hospitality, and relationship-building to drive sales and loyalty.
• Knowledge of wine regions and pairings.
• Experience with CRM software and POS systems; Commerce7 preferred.
• Degree in Sales/Marketing/Business preferred, but relevant experience valued

Responsibilities

• Conduct outbound sales calls to wine club members, loyal customers, and prospective guests to promote wines, allocations, events, and promotions.
• Build and maintain strong customer relationships through consultative conversations to increase conversion and customer lifetime value.
• Achieve individual sales goals while contributing to DTC revenue objectives.
• Follow up on abandoned carts, reservations, event attendees, and qualified leads to maximize conversions.
• Maintain accurate customer records, sales activity, and notes in CRM and POS systems.
• Recommend wines, club memberships, and experiences to increase average order value and spend.
• Process orders accurately and efficiently according to winery procedures.
• Respond promptly to inbound inquiries via phone, email, and text and convert to sales.
• Provide product recommendations, identify upsell opportunities, and guide purchases aligned with winery goals.
• Support Wine Club team with member communications and retention initiatives when needed.

Skills

Sales experience

Customer service

Phone sales

Wine knowledge

CRM experience

Hospitality

Microsoft Office

Education

Bachelor's degree in Sales/Marketing/Business

Tools

Commerce7

CRM software

POS systems

Job description

Description

Are you a natural salesperson who loves wine, connecting with people, and turning great conversations into great sales?

We’re looking for a Direct-to-Consumer (DTC) Wine Sales Specialist to join our Wine Club team and help grow our business through meaningful, relationship-driven sales. This is an opportunity for someone who is energized by sales goals, confident picking up the phone, and passionate about helping customers discover wines and experiences they’ll love.

In this role, you’ll connect with wine club members, loyal customers, prospective guests, and new customers through personalized inbound and outbound sales conversations. You’ll introduce customers to new releases, limited allocations, events, wine club memberships, and other offerings while building relationships that encourage long‑term loyalty.

If you’re competitive in the best way, love the thrill of closing a sale, and believe that selling wine should feel personal—not transactional,we’d love to meet you.

Why Work With Us?

• Flexibility to work a hybrid remote schedule.
• Enjoy 10 paid holidays and accrue up to 3 weeks of vacation annually.
• Benefit from up to 8+ sick days per year.
• Receive comprehensive Medical, Dental, and Vision Insurance (80% covered by Testarossa).
• Participate in our 401(k) Retirement Savings Plan with employer match.
• Take advantage of Flexible Spending Accounts for both Medical & Dependent Care.
• Receive a 50% discount on all wines and additional winery perks.
• Gain peace of mind with Long Term Disability, Life Insurance, and Employee Assistance Program (EAP).
• Refer new employees and benefit from our Employee Referral Program.
• Work in a beautiful, historic environment alongside passionate and fun colleagues.

What You’ll Do

Direct-to-Consumer Phone Sales

• Conduct outbound sales calls to wine club members, loyal customers, and prospective guests to promote wine releases, allocation offerings, special events, seasonal promotions, and other revenue-generating opportunities.
• Build and maintain strong customer relationships through personalized, consultative sales conversations designed to increase conversion, purchase frequency, and customer lifetime value.
• Achieve individual sales goals while contributing to overall DTC revenue objectives.
• Follow up on abandoned carts, reservation inquiries, event attendees, wine club prospects, and other qualified leads to maximize conversion opportunities.
• Maintain accurate customer records, sales activity, and communication notes in CRM and POS systems, including daily tracking of outbound activity, to support effective follow‑up and sales conversion.
• Recommend wines, wine club memberships, experiences, and promotional offers based on customer preferences and purchase history, with a focus on increasing average order value and overall customer spend.
• Process orders accurately and efficiently according to winery procedures.

Direct-to-Consumer Inbound Sales

• Respond promptly and proactively to inbound sales inquiries via phone, email, and text, converting inquiries into wine, wine club, event, and merchandise sales.
• Process customer orders generated through inbound sales campaigns and other DTC marketing initiatives.
• Provide knowledgeable product recommendations, identify upselling and cross‑selling opportunities, and guide customers toward purchases that align with their interests and the winery’s sales objectives.

Wine Club & Business Support

• Provide occasional support to the Wine Club team with member communications, account updates, shipment processing, and retention initiatives as needed.
• Support winery events, special promotions, and seasonal campaigns that create opportunities for DTC sales and customer engagement.
• Maintain knowledge of the winery’s wines, experiences, events, and wine club offerings to effectively support sales conversations.
• Perform additional duties as assigned.

Requirements

You’ll be a great fit if you have:

• Proven sales experience with a demonstrated ability to meet or exceed performance goals.
• At least one year of experience in customer service, hospitality, retail sales, call center, or the wine industry.
• A natural ability to build rapport, ask great questions, listen to customers, and create personalized recommendations.
• Excellent verbal and written communication skills.
• Strong organizational skills and excellent attention to detail.
• The ability to prioritize, multitask, and thrive in a fast‑paced environment.
• Proficiency with Microsoft Office Suite and customer relationship management systems.
• Passion for wine, hospitality, and relationship‑building, with the ability to provide personalized service that drives wine sales, wine club retention, and memorable customer experiences.
• Knowledge of wine, wine regions, and wine pairings.
• Experience with CRM software and POS systems; Commerce7 experience is preferred.
• A degree in Sales, Marketing, Business, or a related field is preferred, but we value relevant sales and hospitality experience just as highly.

Why This Role Is Special

• This isn’t simply an order‑taking position. You’ll have a direct impact on our DTC sales and customer relationships.
• You’ll have the opportunity to turn a first‑time buyer into a loyal customer, introduce a wine club member to their next favorite bottle, fill seats at special events, and help customers discover more of what the winery has to offer.
• We’re looking for someone who is comfortable with sales goals, motivated by results, and genuinely excited to talk about wine. If you love the combination of sales, hospitality, and wine, this could be the role for you.

Work Environment & Physical Demands

• Full‑time, non‑exempt position reporting to the Wine Club Manager.
• Must be available to work occasional weekends, holidays, and evenings.
• Ability to remain seated for extended periods and regularly climb stairs.
• Ability to work at a computer and on the telephone for prolonged periods.
• Ability to occasionally lift and carry up to 40 pounds.
• Ability to navigate winery and hospitality facilities as needed.