Lifecycle Marketing Manager

Vesync; Tustin (CA); On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Spouse Coverage

Dependents Coverage

401K

PTO

Life Insurance

Disability Insurance

Critical Illness Insurance

Accident Insurance

FSA

Travel Assistance

EAP

Kitchen

Job summary

VeSync is seeking a Lifecycle Marketing Manager to own and optimize our North America lifecycle strategy across email, SMS, retention, and loyalty. You will focus on segmentation, personalization, and audience growth, shaping the North America loyalty approach with cross-functional teams.

You will lead campaigns, flows, and tests in Klaviyo, align with Global teams, and drive a data-driven retention program for Levoit and Cosori brands.

Qualifications

• 7+ years in lifecycle, retention, or CRM marketing at senior manager level or strong manager
• Hands-on experience with a CDP and connecting it to segmentation/personalization programs
• Deep ESP experience including segmentation, flows, deliverability, and testing
• Proven ability to diagnose engagement problems beyond basic metrics and fix with content/targeting
• Ability to build segmentation/personalization without a mature CDP
• Proven track record of owning a function with minimal oversight
• Experience designing or launching a loyalty/rewards program from scratch

Responsibilities

• Audit each active marketing campaign and automated/triggered flows in Klaviyo
• Grow owned email and SMS lists across all touchpoints
• Build and optimize welcome/onboarding flows and replenishment/win-back flows
• Stand up real behavioral segmentation using purchase history and engagement
• Coordinate with Global team on loyalty strategy and CDP rollout
• Track repeat purchase rate and CLTV; own retargeting strategy

Skills

Lifecycle Marketing

CRM Marketing

Segmentation

Personalization

CDP knowledge

Data-driven

Strategic thinking

Tools

Klaviyo

Adobe CDP

Segment

Shopify Plus

CRM analytics tools

Job description

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

We are looking for a Lifecycle Marketing Manager to own and optimize our North America lifecycle marketing strategy across email, SMS, retention, and loyalty. This role will focus on improving segmentation, personalization, and customer engagement, growing our first-party audience, and leading the development of our North America loyalty strategy in partnership with Global and cross-functional teams.

What you will do at VeSync:

Email & SMS Program Audit

• Audit every active marketing campaign and automated/triggered flow in Klaviyo
• Diagnose the open-rate-vs-click-through gap and close it through content relevance, segmentation, and sendtime
  optimization

List Growth

• Grow the owned email and SMS list across every touchpoint, not just DTC checkout
• Build ways to capture first-party contact information from customers who discover us through retail and
  marketplace channels
• Partner with Acquisition on list-growth campaigns and sign-up incentives

Lifecycle Email & SMS

• Build and optimize welcome and onboarding flows
• Build replenishment and win-back flows, since filter and consumable replenishment is a natural fit for Levoit and
  Cosori

Segmentation & Personalization

• Stand up real behavioral segmentation, using purchase history, engagement, and product category
• Partner with Ecommerce/Data on the upcoming CDP rollout and the long-term segmentation architecture
• Coordinate with the Conversion team on personalized homepage content by visitor type

Loyalty Strategy & Advocacy

• Design Levoit and Cosori's North America loyalty strategy from the ground up
  Evaluate and recommend how, or whether, to connect to VeSync's existing in-app loyalty program, working
  closely with our Global team to align North America's approach with the global strategy
  Run referral and UGC/review-generation campaigns

Retention Reporting

• Track repeat purchase rate and CLTV
• Own retargeting strategy for lapsed customers, in partnership with Acquisition

What you bring to the role:

Required

• 7+ years in lifecycle, retention, or CRM marketing, at the Senior Manager level or a strong Manager ready to
  operate at that level
• Hands-on experience implementing or configuring a CDP (e.g., Segment, Adobe CDP, or similar), including
  connecting it to segmentation and personalization programs, not just inheriting one someone else already built
• Deep, hands-on ESP experience, including segmentation, flows, deliverability, and testing
• A track record of diagnosing engagement problems, beyond open-rate and deliverability metrics, and fixing
  them through content and targeting
• Demonstrated ability to build segmentation and personalization without a mature CDP. You're resourceful with
  the data you have.
• A track record of owning a function with minimal oversight. You're comfortable bringing plans and results rather
  than waiting for direction.
• Experience designing or launching a loyalty/rewards program from scratch, not only managing one that's already
  built

Nice to Have

• Experience in subscription or replenishment-driven DTC businesses
• Experience growing an owned list through channels beyond direct checkout
• Experience partnering with global or regional teams to align local strategy with a broader company-wide
  approach
• Experience integrating a DTC loyalty program with a broader app-based or parent-company loyalty ecosystem
• Familiarity with Shopify Plus
• Experience partnering cross-functionally with a Conversion/CRO function on shared surfaces like the homepage

Location:

• This is an on-site, office-based role in Tustin, CA.

Salary:

• Starting at $125K Annually

Perks and Benefits:

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen