DTC Growth Manager - Wine & Spirits

Tasting Room Expo; Oregon, Northern (WI, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Foley Family Wines & Spirits is seeking a Demand Generation Manager to drive qualified demand across direct‑to‑consumer channels for all FFWS DTC brands. You will own the enterprise promotional calendar, manage paid media, grow the database, and improve acquisition performance while preserving luxury brand integrity.

You will lead cross‑brand promotional strategies, align campaigns with product releases, and optimize landing pages for tasting room bookings, wine club sign‑ups, and event

Qualifications

• Minimum 4–8+ years in demand generation, growth marketing, or performance marketing
• Experience managing paid media agencies and large media budgets
• Strong understanding of paid search, paid social, retargeting, and digital acquisition strategy

Responsibilities

• Own enterprise DTC promotional calendar across multiple brands
• Drive website traffic, tasting room visitation, and database growth
• Optimize first‑party data acquisition and lead capture
• Lead agency partnerships and manage paid media budget across brands
• Monitor CAC, ROAS, CPL, and funnel metrics; report performance
• Develop scalable promotional processes across brands

Skills

Demand generation

Growth marketing

Paid media management

Analytical mindset

Project management

Multi-brand experience

Communication skills

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office

Job description

Foley Family Wines & Spirits is seeking a Demand Generation Manager to drive qualified demand across direct‑to‑consumer channels for all FFWS DTC brands. You will own the enterprise promotional calendar, manage paid media, grow the database, and improve acquisition performance while preserving luxury brand integrity.

You will lead cross‑brand promotional strategies, align campaigns with product releases, and optimize landing pages for tasting room bookings, wine club sign‑ups, and event