Hybrid Demand Gen Leader for DTC Growth & Paid Media

Foley Family Wines Inc; Dundee (OR); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Foley Family Wines Inc in Oregon is seeking a Demand Generation Manager to drive qualified demand across all DTC brands and own enterprise promotional strategy. You will lead paid media investments, database growth, and customer acquisition performance while maintaining the luxury positioning across digital and experiential channels.

The role requires strong media fluency, data-driven decision making, and collaboration with external agencies to optimize CAC, ROAS, and funnel metrics.

Qualifications

• 4–8+ years of demand generation, growth marketing, or performance marketing experience.
• Experience managing paid media agencies and significant media budgets.
• Strong understanding of paid search, paid social, retargeting, and digital acquisition strategy.
• Deep familiarity with CAC, ROAS, CPL, funnel metrics, and attribution modeling.
• Experience driving database growth and first-party data acquisition strategies.

Responsibilities

• Own enterprise DTC promotional calendar across ~18 brands.
• Coordinate initiatives to drive website traffic, tasting room visitation, and database growth.
• Manage paid media budget allocation and agency partnerships.
• Lead performance reporting and optimize CAC, ROAS, CPL, and media efficiency metrics.
• Translate performance insights into scalable growth plans.

Skills

Demand generation

Growth marketing

Performance marketing

Paid media management

Analytics

CAC ROAS CPL

Education

Bachelor's degree in marketing/business/communications

Tools

Microsoft Office

Google Analytics

Paid media platforms

Job description

Foley Family Wines Inc in Oregon is seeking a Demand Generation Manager to drive qualified demand across all DTC brands and own enterprise promotional strategy. You will lead paid media investments, database growth, and customer acquisition performance while maintaining the luxury positioning across digital and experiential channels.

The role requires strong media fluency, data-driven decision making, and collaboration with external agencies to optimize CAC, ROAS, and funnel metrics.