Hybrid Demand Gen Lead – Luxury Wine DTC

Jay Knows Networking; Dundee (OR); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Foley Family Wines & Spirits seeks a Demand Generation Manager to drive qualified demand across its DTC brands. You will own enterprise promotional strategy, paid media investment, database growth, and customer acquisition performance.

This role requires strong media fluency, data‑driven decision making, and the ability to balance luxury branding with measurable acquisition results across channels.

Qualifications

• Minimum 4–8+ years in demand generation, growth marketing, or performance marketing.
• Experience managing paid media agencies and significant media budgets.
• Strong understanding of CAC, ROAS, CPL, and attribution modeling.
• Experience in direct-to-consumer wine, beverage or luxury brands preferred.

Responsibilities

• Lead enterprise paid media strategy across multiple brands.
• Develop and execute growth plans for website traffic, visitation, and data growth.
• Balance luxury brand positioning with acquisition performance targets.
• Own reporting cadence and optimize CAC, ROAS, CPL, and media ROI.
• Collaborate with agencies and internal teams on creative, offers, and calendars.
• Translate performance insights into scalable growth actions.

Skills

Demand generation

Growth marketing

Paid media

Agency management

Analytics

Budget management

Digital marketing

Multi-brand marketing

Data-driven decisions

Project management

Education

Bachelor's degree in marketing or related field

Equivalent professional experience

Tools

Microsoft Office

Job description

Foley Family Wines & Spirits seeks a Demand Generation Manager to drive qualified demand across its DTC brands. You will own enterprise promotional strategy, paid media investment, database growth, and customer acquisition performance.

This role requires strong media fluency, data‑driven decision making, and the ability to balance luxury branding with measurable acquisition results across channels.