Creative Strategist

Prosana; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Ad spend bonus

Ownership of pipeline

Strong budget backing

Remote work

Job summary

Prosana is hiring a creative strategist to lead an aggressive testing and learning program for Meta ads. You will craft hooks, angles and avatars, then convert insights into 15 new concepts weekly with your editor team.

You will own the research-to-results pipeline, optimize campaigns with a data-first mindset, and scale winning formats across beauty-focused DTC initiatives. Remote-friendly, with strong budget support and growth potential.

Qualifications

• 2+ years as a direct response marketer or creative strategist.
• A concept you authored spent $100K+ profitably or $1M+/mo on Meta.
• Think in hooks, awareness levels, angles and avatars.
• Research-first approach; ads are made in the research.

Responsibilities

• Dig through Reddit threads, reviews, comments and ad libraries to find unspoken pain.
• Write hooks in the customer's words and produce 15 net-new concepts weekly.
• Find new angles, formats and avatars to expand reach and spend.
• Write direct-response scripts and copy for Meta to drive clicks and conversions.
• Read data (hook rate, hold rate, CPA, ROAS) and iterate based on findings.
• Run tight feedback loops to ensure learnings improve next rounds.
• Build creative strategies for new product launches to generate traction.

Skills

Direct response marketing

Creative strategy

Meta Ads Manager

High-volume content

Data-driven optimization

Coachable

Tools

Meta Ads Manager

Job description

A fast-growing DTC brand in the beauty space, already at 8 figures and scaling to 9, is building one of the strongest creative teams in the industry. Creative is their biggest growth lever, and they're hiring A+ strategists who know how to write winning ads, find net-new angles, and turn every ad into a clear learning.

WHAT’S IN IT FOR YOU

• Earn a percentage of ad spend on the winning concepts you create. When your ads scale, so do you.
• Lead your own pod of editors and own your pipeline from research to results.
• Real budget behind your ideas at a brand pushing toward 9 figures.
• Work from anywhere alongside the founder and operators behind 8 to 9 figure DTC brands.

WHAT YOU’RE GETTING INTO

• Dig through Reddit threads, reviews, comment sections and ad libraries until you find the pain nobody's saying out loud, then write hooks in the customer's own words.
• Produce 15 net-new concepts every week (scripts and briefs your editors can run with) without letting quality slip.
• Find new angles, formats, concepts and avatars that expand the brand's reach and take spend.
• Write direct-response scripts and copy for Meta that drive clicks, engagement and conversions.
• Read your own data (hook rate, hold rate, CPA, ROAS) and make your own kill, iterate and scale calls.
• Run tight feedback loops so every ad, win or lose, produces a clear learning for the next round.
• Build creative strategies for new product launches that generate traction fast.

WHO YOU ARE

• 2+ years as a direct response marketer or creative strategist, in-house at a DTC brand or at a creative agency.
• You've personally written winners: at least one concept you authored spent $100K+ profitably, at a brand or agency spending $1M+ a month on Meta.
• You think in hooks, awareness levels, angles and avatars, not aesthetics, and can explain mechanically why an ad won or failed.
• A researcher first, writer second. Ads are made in the research, not the edit.
• Strong command of Meta Ads Manager, with no need for a media buyer to translate the numbers for you.
• Radically coachable. You take a brutal critique and come back with a better version, not a defence.
• Obsessed with ads. You keep a swipe file nobody asked for and break down ads in your own time.
• Able to hit high volume week after week without quality dropping.

Bonus Points If You Have

• Experience writing winning ads in beauty or skincare, especially selling to women.
• Knowledge beyond creative strategy, such as funnels, landing pages and offers.